List Building…..What The Weasels Won't Tell You
1) Lists that you Buy - These are names that you purchase related to your newsletter, e-zine, or proposition. If you're going to go with this route, be ready to spend quite a bit of money. Not only do you spend a lot of money, the quality of the email addresses is usually suspect at best. This is the easiest way to build a list, but by far the least effective.
2) Opt in lists - These are names that the individuals decide to give you. They voluntarily decide to receive your emails. This is the kind of list that everyone wants, but very few people are honest about building. There are various ways of getting people to sign up for your information, all of which you should begin researching.
The bottom line is that it takes time to build a quality email list. You can buy names all day everyday, but you will run out of money before you see any real results. The real way to build an email list is to invest the time educating yourself on the subject. The more educated you become on the subject, the better off you will be. Just beware of anyone who claims that it's as simple as buying names and sending them some sort of newsletter. Like most things of value in this world, building a quality email list doesn't happen overnight.
That's the biggest hurdle that the weasels won't tell you about. That hurdle is that there is no simple and easy solution to list building. You have to keep at it and demonstrate a little patience. The weasels always want to make it seem like you don't have to "do" anything. I would like everyone to consider one thing: If making money were as easy as buying a bunch of names and then sending those names an email once a week or so, wouldn't everyone do it?
Related Tags: email, list, opt in
Trevor Kugler - Co-founder of JRWfishing.com Trevor has more than 15 years of business experience and 25 years of fishing experience. He currently raises his three year old daughter in the heart of trout fishing country - Montana.
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