List Building - How do You Correct Dropping Email Open Rates?
So what are other reasons why people stop opening your emails after the first one, and hence your email open rate goes down?
1) They do not feel you are delivering useful content. To correct this, improve the quality and substantiveness of your content. Only send your subscribers your very best.
2) They no longer trust you, because you misrepresented a link. This can also happen when they FEEL as though you misrepresented a link. Sometimes they will understand something you say to mean one thing, then they get to the page you send them to and it is not what you expected. Although you can work to improve the exactness of what you write, and certainly avoid all hype, you cannot correct all of this - but the more careful you are to accurate represent everything that you promote, the less the dropoff in email open rates will be.
3) They are bombarded with offers from others and from you and simply become tired of the emails. Although there is not much you can do about the competitions' emails, and although if you decrease your mailing frequency, you decrease total response (although open rate may remain a little higher), about the only thing you can do here is to make sure that you are being differentiated from all the other emails out there by offering superior content and recommendations.
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