List Building And The Successful Entrepreneur

by Lee Lister - Date: 2007-01-06 - Word Count: 475 Share This!

Obviously as an entrepreneur you want to be successful but what if I told you that you are probably letting your next customers walk on past your shop or your web site? What if you were also wasting a high proportion of your marketing dollars? Gives you a pause for thought doesn't it?

Do you realize that every person who visits your web site or hears about your business is potentially your next customer? So how do you recognize these people and build a relationship with them so that when they are again in a buying mode their wallet is pointing in your direction? You add them to your opt in list of course.

An opt-in list is the best, most effective and smartest business tool that you can have in your pursuit of a profitable business. So what is an opt in list?

Put simply it is a database of people who have purchased from you in the past, visited your web site, your shop or responded to your advertising. This list allows you to send the members information, promotions, coupons and marketing gifts.

Opt in means that the members of the list have specifically asked to be included on your list. Proper use of the list ensures that you are able to keep in contact with people who have expressed an interest in your business, products or information that you can provide them with.

It also saves you time and marketing budget, because you have a ready made market to send your information and promotions to.

What does double opt in mean? It means that your potential subscriber has sent off an email asking to join, or filled in a subscribe box on your web site or advertising material. You then send off a "confirm your subscription" email where they click on a link to confirm that they wish to join. This not only makes you legal, but it stops people being subscribed by others. It also ensures that your members are serious members.

So how do you build you opt in list?

1) Join a reputable autoresponder company who will build your list and look after it for you.

2) Place a subscribe box on your web site, a subscribe link in your internet marketing material and email details on your paper advertising.

3) Provide a welcome gift for subscribers to catch their eye and encourage sign ups.

4) Load up your autoresponder with appropriate ezines that you can send out at regular intervals - say weekly or bi weekly. This becomes easier to do the more that you do it. Include relevant information, coupons, sales and business information- but don't hard sell. Don't flood them with information, emails or inappropriate or non relevant information - treat your list like the precious commodity it is.

You will note that I have included off line advertising in building your list - this works so don't forget it.

Good luck

Related Tags: entrepreneur, marketing, internet marketing, list building, customers, new business, autoresponder

Copyright 2006 Biz Guru Services Ltd

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Lee Lister, writes as The Biz Guru, for a number of web sites including With over 20 year's management and business consultancy experience she now owns one of the internet's leading Resume, CV and Interview Services web sites Subscribe to our JobSuccess ezine if you want to receive regular tips.

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