Focus On Your Customers And Your Business Will Build Itself
"Join an affiliate program - get a KILLER sales letter and free website, and SELL SELL SELL!"
"Build your list, send new members 7 or 9 emails from your autoresponder and SELL SELL SELL!"
"Not making money on the web? Buy my NEW SECRET package, and SELL SELL SELL!"
Come on! The only SELLing that's occurring is the guru SELLing his package to YOU! Think about your OWN experiences: have you ever bought something just because the salesperson wouldn't leave you alone? Badgered you 7 or 8 or 9 times, telling you how good it's going to be?
No! You bought from a store or a brand or a person you TRUSTED!
How do you build TRUST? Build QUALITY relationships with your customers. Life is about the depth and quality of your relationships. Building a business based only on how much money you can make from your customers is a busines built on sand. A business based on how you can best help your customers solve THEIR problems - THAT'S a business built on a firm solid foundation.
You build trust with customers - with anyone, really - by opening yourself up to them, and letting them get to know you. But that by itself is not enough. You need to establish a dialogue with your customers, so that you get to know them - their problems, their needs, their ambitions. Trust is established by helping your customers overcome their problems, with your assistance.
Now, you can guess at your customers' needs. You can assume that your customers have the same problems you do, and that whatever solution helped you will help them. And you will be right, some of the time.
Or you can simply tell your customers what their needs are and how they will meet those needs. You can tell your customers that this product or that product is exactly what they need. And you will sell quite a few, to customers who think that they need what you are selling.
Or, you can actually dialogue with your customers. You may actually talk to several, one to one. Or you may be able to have a group discussion. Or you may be able to listen in, as your customers discuss their problems. Once you have listened to your customers, and determined the specific needs of your list - the list you worked so hard to create - you can offer solutions that your customers actually need and have actually requested. And that is how you build trust with your customers.
Related Tags: internet marketing, home based business, online business, selling, list building, online marketing, soho
ERIK CARTER maintains START YOUR LIFE NOW! (http://www.StartYourLifeNOW.com), a unique website, focusing on your achieving EXCELLENCE in Business - Fitness - Spiritual - Personal - Family. Free eBook on improving customer relations is offered, as well as exclusive offers on programs to help you improve in these areas.
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