Is your website innovative? Increase Your Business Over Night!
While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online!
Having a corporate style website may greatly increase your business!
Looking professional online is extremely important, especially if you want to attract big money to your door. There are literally 1000's of people and companies searching every single day for their next big purchase, will your company be the next one they contact?
Here are a couple of "corporate style websites" I am talking about:
http://www2.sprintcanada.ca/Enterprise/default.asp
http://www.bell.ca/shop/index.jsp
http://www.cogeco.ca/en/index_o.html
As you notice with all three of those examples, they are clean, simple, innovative and easy to navigate. You won't notice any flashing buttons, 10 different text colors, everything packed into one page, banner ads in every corner, etc.
The point is - keep it clean!
Have you ever visited a website and you left with a headache? This might be the same for your visitors. People notice when they find clean websites, it actually increases your chances of people reading your content more often than not.
Appearance is everything online. What your website tells people subconsciously is the message they perceive about your business. The more "Mickey mouse" your website looks, the more "Mickey mouse" visitors will think about your business. The internet is very impersonal and in order to increase our business, you need to find ways to subconsciously tell your visitors that you mean business and you're the right choice for their purchase online.
It takes 2 seconds to look bad online:
This whole process happens within seconds of visiting your website. Let's say that 70% of your visitors are 1st time visitors and only 4% ever come back, by simply cleaning up your style, it may actually increase that 4% return visitors into 10% overnight. It is that simple.
Redesigning your existing website is very important:
Many people who Redesign their existing website once every 3 years end up increasing their business overnight. Those of you who have had the same website for the last 10 years should really consider updating right away. Updating your website is like turning over a new leaf and coming up with new and innovative ideas to connect with your visitors.
Yahoo.com & MSN consistently update their template(s):
Yahoo & MSN also understand the importance of "keeping up with the Jones's". Keeping your website fresh and up to date will give your existing visitors another reason to browse through other sections simply because they have a new found interest and curiosity. Please note: Changing everything around every month is not the key, this method may actually confuse your visitors more than increase their curiosity.
Humans get bored easily:
It is actually really easy to have your visitors lose interest in your company. What would spawn such loss?
- Old outdated content
- Broken links everywhere
- Contact forms that don't work anymore
- Website templates from the "50's"
- Content that isn't related to their search
We as humans have a short attention span. If the website we are visiting doesn't pique our interest right away, as we say "there they where, GONE!" This is the very reason why BLOGS attract a huge amount of attention online. Not only can you read people's thoughts, but you can read them every day!
Blogs are a great way to connect with new & existing visitors on a daily basis. Don't forget, search engines tend to like updated content as well.
Getting back to making more money...
The better you look online, the better your checks will be. People want to know that they made the right decision for their family, friends, or business. Going with a company that doesn't feel right may embarrass them and decrease your chances at repeat business. People will always recommend a company that they are proud to do business with. It's the same as getting "recognition" for their recommendation.
Bottom line is this:
Re-think, Re-design, Re-vamp whatever you have to in order to turn over a new leaf for your business. Do this properly, and you too will increase your business over night!
Martin Lemieux is the president of the Smartads Advertising Network who helps companies like yours to increase your business offline and online.
Smartads Internet Marketing: http://www.smartads.info
Smartads Canada: http://www.smartads.ca
Web Designers Directory: http://www.3dimentionaldesign.com
Copyright © 2005 Smartads Advertising Network - Reprints Accepted. Author resource must be included!
Recent articles in this category:
- Things To Know About Getting Visitors To Your Website
You Must Get Targeted Traffic To Your Business Website, Paid or Free.Let's face it! Without traffic - Website Designing :better Buck Up For Better Conversion
Slow and steady wins the race. Is it? It may not be true for the realms of offshore web designing. W - Know Basics Of Websites Before Designing Website For Your Specific Needs
Present is the age of internet and without having an online identity no organization or firm is comp - Web Design Methodology
Since the budding of the internet the use of web has been increased by leaps and bounds due to boomi - Indian Php Developers Is Cost-effective Web Development Solutions
PHP is an open source programming language which is used to create customized web development soluti - Why A Logo
Pictures are a powerful medium of communication; they tend to stick with us. You could forget a line - 8 Common Web Development Mistakes To Avoid
When you are ready to start with your online business the first thing which comes in front of you is - Web Design- The Window To A World Of Success
It can take your business to the international level in a quick and easy way. Your website can take - Only Basements - Perfect Basement Design Ideas In Ottawa And Montreal
An idea can change our lives. Any idea which is constructive offers great benefits. It can be anythi - A Premium Website Helps In Creating Charisma In The Web World
Websites play a very important role in the advancement of a company. It is your website that forms a
Most viewed articles in this category:
- Why Custom Logo Design Matters-Are You Satisfied
Why custom logo design matters With so many companies competing for the same clients, it's becoming - Internet Web Page Design
Internet web page design is something we must master if we are to build a successful internet busine - How to Get Profits from Your 404 Page not Found file.
"'Page Not Found' on this Server. Check the URL and try again. Or Refresh the page..."This - The Psychology of Web Surfers
Here are some things you should know about web surfers: They are busy They - Advantages of an Online Site Builder
There are numerous choices when it comes to building web sites. One of the first choices you will ha - How To Create Clear Web Site Graphics (Part 2 of 2)
Web site graphics can spice up your web sites and increase stickability if used correctly.In this ar - The Title An Accurate And Descriptive Summary
It's the little things that count. The obvious and most times overlooked are usually the most import - How To Create Clear Web Site Graphics (Part 1 of 2)
Clear web site graphics can spice up your web sites and increase stickability if appropriately used. - Building Community Websites Equals Success Online
In this article I will discuss how important is it to build community websites rather than straight - 5 Deadly Misconceptions Small Business Owners Have About Their Web Site
Would you ever buy a car that doesn't run? How about a lamp that won't illuminate? Silly questions,