The Title An Accurate And Descriptive Summary

by Daryl Putnam - Date: 2007-01-20 - Word Count: 441 Share This!

It's the little things that count. The obvious and most times overlooked are usually the most important of anything that we do. Who would have thought something as small and insignificant as the title could be so important. The answer is, most webmasters don't give the title of a web page the attention it deserves.

The title of your web page is the first thing that a visitor sees and it's how it's listed in the search result pages of search engines. All of the major search engines place a high degree of importance on the < title > of your web page.

One of the easiest and most productive things that you can do to improve your web page is to create an accurate and descriptive title. Google states in their webmaster guidelines to "Make sure that your title is descriptive and accurate" and W3schools says that the title tag is "the most important element of a quality Web page".

A title is simply that, a name for your page. Your title should describe the subject of your page as succinctly as possible. It should be short, experts consider 10 words the maximum, descriptive and to the point and should as closely summarize your page as possible.

Don't get cute or clever with your page title. Search engines can't read, at least not yet, they are looking for the specific word or word phrase that was typed into the search box. So keep your title clean. Save your wittiness for the body of your page.

A simple but very effective form of SEO is to include the primary or most important keywords of your page in your title. But, no matter what you may have read or heard, don't use keywords more than once in your title or you may be penalized by search engines for "keyword stuffing". You Do Not want to be placed in the penalty box, So, don't push the envelope.

When it comes to optimizing your web site even something as trivial as the order of the keywords in your title may help with search engines. So, your most important keyword should be the first or as close to the first word of your title as possible. For example, if your web page is about how to prepare chili most webmasters would name their page something like, "The best way to prepare chili" or "How to prepare chili". These are good, logical titles but for search engines and web page optimization a better title would be "chili preparation secrets". Chili being your primary keyword.

"That's some good information right there." Use it and you will have a more accurate and search engine friendly web site.

Related Tags: title, accurate title, descriptive title

Daryl is the creator of the popular web site Web Essentials and other web based educational Internet sites. He is also the author of numerous authoritative articles on web design and development topics. To learn more about web development visit Web Essentials at

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