Why Was Adware Ever Developed?

by Josh George - Date: 2007-01-22 - Word Count: 552 Share This!

To many people, adware can be summed up in two words: pure evil. With the ridiculous amount of advertisements that pop up on the hosted computers, it is no wonder why people would be curious as to why adware was ever invented. Hence, the purpose of this article is to answer that question for all of the curious minds out there..

If you do a search for adware-affiliated queries, chances are you are going to stumble into someone's negative opinions about it. Whether it is a blog or a post in a forum, most people seem to have the following common characteristics with adware: (1) adware is incredibly annoying and (2) people either never click on the advertisements or accidentally click on them while trying to close the pop-up window. In short, adware is hated by the masses.

So why on earth is adware still being developed? Well, the goal of adware is to provide targeted advertising to users, which the advertising groups track. So, if advertisers are able to track the results of their consumers' response to adware and they are still developing more of it, then that must mean the advertisers are seeing positive implications from adware. Whether accidental or intentional, people are clicking on the adware advertisements.

It's also important to note that advertising groups are not solely responsible for the continuous development of adware. Honestly, there are others who create and implement adware-like applications for their own personal reasons, whether it is for testing, feedback, boredom, or just to see how many people they can piss off. You may think that sounds funny, but it is the truth. Not all people think the same way, which means everyone does not follow the standards regarding proper behavior. That with the addition of being anonymous on the Internet makes the increasing spread and development of adware more predicable.

Another thing that may unpleasantly surprise you is the fact of voluntarily allowing adware to install itself on your system. Most people would probably think it is absurd, but it really isn't. If you have ever downloaded and used anything that was freely available on the Internet and it resulted in adware being installed on your system, then you probably authorized it to do so. A lot of people seem to go into an unconscious state when it comes to reading things that pertain to free downloads. It's pretty safe to say that most (if not, everyone) can be accused of doing this.

When it comes to free downloads, they are usually accompanied with some sort of agreement that you must consent to. Yes, theses agreements can be pretty lengthy at times, but in those agreements, you will probably see something in regards to the download installing adware on your computer. So, by following through with the download, you agree to the terms of authorizing adware to be installed on your system. It stinks, but it's true.

At the same time, there are also many instances where adware will install itself on your computer without your consent. In cases like these, your best bet is to use adware removal and anti-virus programs and hope they will detect and eliminate the never-ending pop-ups. In the end, until advertising groups and individual developers stop seeing positive implications from adware, chances are adware will only increase in popularity as time progresses.

Related Tags: malware, spyware, adware, pop ups, pop up, pop-up, pop-ups, advertisements

Josh George has been an active member in the computer security and internet security community since 1998. He has made many presentations to groups that involved members from the FBI, DoD, and NSA and hopes to now help personal and small business users. To learn more about computer security and internet security, the link below provides time-tested best practices and recommended tools: Computer Protection

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