Niche Networking Wins Good Clients
When I think about networking I focus on niche markets. For my Business Coaching business I focus on Blue Chip companies. The reasons for this are simple. They are good clients because: 1. They have a lot of people who will probably benefit from my coaching. 2. They are accustomed to paying the high level of fees that I charge. 3. Generally speaking they pay their accounts on time.
That said, they are, of course, a great deal more difficult to penetrate. I guess I was fortunate in having a good grounding in marketing before I came in to Business Coaching. This meant that I thought about the best ways of gaining entrees into big companies in a logical and creative way.
The fact that I now have an almost exclusively blue-chip client list is the reward for a lot of hard thinking before I started out. It is also the result of what I would describe as a lot of intelligent work once I got going.
One of the questions I asked myself at the outset was: "Do I want a large client list or a smaller list of good clients?"
The answer had to be A Smaller List of Good Clients. I planned to run a one-man-band business so the client list had to be kept to manageable proportions.
The policy of focussing on niches of blue chip clients has paid of handsomely. I actually spend very little time on networking. Perhaps only 20 minutes a week. One hour a week top whack. But it pays of handsomely the way I do it.
I have to say that I have only come across a very few people who network in the same way as I do and they all appear to be very successful. The reasons are simple. We all stand in the right traffic lanes. We all work smart rather than hard. We focus on building good, two-way communication, relationships with our clients. We offer good value to our clients. We charge high fees, which we can do because we offer good value.
Nowadays I am spending more and more of my time on making videos about how I have built my business so that other people can simply go to my web site and get good practical advice straight from the horse's mouth.
Related Tags: networking, business networking, new business, new clients, good clients, win clients, get clients
Quick And Easy Marketing.com was established in 2006 as an offshoot of Personal Performance Coaching Ltd the Business Coaching vehicle of David Ferrers M.NLP. David has been a Marketing Consultant and Business Coach for over 20 years. In that time he has won business from and advised large multi-nationals and Government Departments like General Motors, Land Securities, P&O Ferries, Knauf and Defra. He has also advised small businesses in the fields of agriculture, building, retail, soft drinks, photographic equipment, the Internet, machinery, coaching, publishing and many others. He is a Mentor for The Prince's Trust.
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