Networking To Win New Business
I am often asked: "What is the secret of successful networking?" In truth I don't think there is a single secret. Rather it's a matter of getting a number of points right.
What I would say is that "Positioning" is right up there with the most important. I think the reason it doesn't get more attention is that it's a difficult subject to pigeon-hole.
You may find that it helps to think about positioning as a specialist subject or specialization. In my opinion people do not specialize sufficiently.
There's a lot of talk about niche markets nowadays. What are niche markets? They are simply segments of the market that specialize in certain areas.
The advent of the Internet means that even the smallest niche is now a highly valuable market. In order to appeal to that market surely it makes sense to be a specialist in supplying what the market needs.
There are great advantages in being a specialist. You can study a small subject intensely and thus become an expert. Your market is clearly defined. You can position yourself as THE expert for that area.
I position myself as an expert in ways to win new business. This came about because from the moment I started my first business I realized that I would always need to be able to win new business. If you don't grow and move forward you will slowly die.
Because part of me was always focussed on winning new business I became a real expert as the years went by. Now I can legitimately position myself as an expert because I have got the battle scars and won a far greater number of blue chip clients than most would expect of a small business like mine.
My advice to anyone who wants to grow their business is: audit your strengths and interests and then position yourself as a specialist.
Related Tags: networking, new business, new clients, win new clients, win new business, find new client
New Business Expert David Ferrers talks about the importance of positioning yourself in the best possible niche to enable you to use networking as an effective way to win new business.
New Business Expert David Ferrers works with professional Consultants, Trainers, Coaches, Service Providers and Solo Professionals to win new business. He runs "Kick-Start Your Business" seminars online, gives private coaching to those who need a success guarantee and constantly hones and improves his Auto-Client System. His personal client portfolio includes: GM, J&J, Dell, Yves St.Laurent, Xerox, Prudential and P&O, plus many smaller companies.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Conference Venues: Five Tips To Finding The Perfect Conference Facilities
If you're organizing a conference, tracking down a suitable venue is crucial. While cost is an impor - Measurementcamp: Social Media For Fashion Brands
For those who haven't heard of it, MeasurementCamp is a loose collective of individuals (mainly from - Free Traffic - 3 Good Reasons Not To Buy Traffic Software
When you're done building a website the first big thing that you have to think about is free traffic - Business Networking For Entrepreneurs --7 Tips For Success
Is there anyone else out there who can relate to this scenario? You arrive a little later than you a - Achieve The Best Mlm Skills For The Best Mlm Leads And Finally Get Out In Front
I really want to bring home the importance of learning the best MLM skills in this article.Too many - Understanding Internet Marketing Advertising Concept For Your Business
Internet marketing advertising concept is considered as an important tool for increasing business sa - Mlm Training- The Benefits Of Home-based Network Marketing Business Training
In multi-level marketing industry, many network marketers have failed and quit, not because their bu - Is Cash Gifting Legal Or Is It Just Another Scam?
If you are looking for an opportunity to provide you with financial freedom, there are many opportun - Tish Washington Joins Infinity Downline Extreme Team
Yes, it's true Tish has come on board.Tish Washington? Who's that?Tish is a very nice lady from sout - Good Diet Plans That Work Most Effectively
When somebody talks about diet programs, most of us instantly suppose that it's because we are searc
Most viewed articles in this category:
- MLM Training - How to Keep Prospects From Feeling "Baited and Switched"
Before a prospect will "reach out" for more information about your MLM business or products, you mus - Network Marketing - When You Shouldn't Be The Expert
I see a lot of different advice on how to talk to prospects or as I look at it-potential team member - Web 2.0 Business To Business Social Networking
Despite its now rampant popularity across the internet you still may not at this point have heard of - 2007 - Goal!
Welcome to 2007... Have you set goals for yourself for the next 12 months? Do you know that less t - Truth Behind Business Conference Calls
With all the latest technology, do you ever feel like you are out of the groove? There are so many n - Free Web Site Traffic
Anyone in any business who has a web site would love free web site traffic. It is the lifeblood of a - MLM Success - How Many Network Marketers Does It Take To Screw In a Light Bulb?
Assuming that you are in this industry in order to secure your financial future, then before choosin - Managing Hardware Assets
Managing Hardware Assets can be a daunting task. Exactly what needs to be tracked and for what reaso - Ten Tips for Evaluating Internet Home Business Opportunities
Some of the mot popular internet home business opportunities offer you the ability to start an affil - How Not to Mulligan Your Business Golf Game
Golf season brings with it the opportunity to network and forge new business relationships on the go
