So, you have decided to set your your own home business online and finally you are going to build your own optin list. You know the "money is in the list" and now you are going to build your optin list because that is what all the successful people online are telling you to do. Truth is, without an optin list, it is a lot harder to really make money.

Just because you now have your own mailing list, does not mean you will automatically make money of course. In fact, you could even lose money because it does cost hard earned to cash to keep your list, even if it is a big one. Of course, if you email your list and no-one buys then you will lose money.

So if you have your list and you are not making money, then you probably think you are doing something wrong but do not have a clue as to what it is. Well, if this is the case, you may have chosen a subject or a "niche" where lots of people are already established. Yes, you may have some people on your list, but that doesn't guarantee they are going to buy from you.

So, I am now going to give you some tips to help restart your business if you are someone who has a list and not making money, or indeed if you are just starting out and are looking to find out how to build your list correctly.

Firstly, you need to build trust with your people. They also need to build trust in what it is you are selling. So, to do that, you must start writing about your product before you start your optin list. Get all the information you can from search engines and forums. You can find out what people want and what it is people are looking for from forums. This will help you to gain knowledge and learn how to start promoting your list and product to people.

In the forums you can leave comments and start to brand yourself as an expert in your field. This may or may not be the case right now, but others will trust you more if they believe you to be an expert. In forums you can invite people to your list and get them to subscribe. These people have already learned to trust you and they will be more likely to buy from you because of that.

People will only give you their money when they trust you. They want to believe they are getting good value for their money. So build trust and brand yourself as an expert.

Secondly, having been in forums for while you will know what people are looking for. You can then find a product or products that you know people want. If you have done your research correctly, this will be the easy part.

Normally, it is best to offer products to your subscribers that you personally have an interest in. Believe me it is not easy trying to sell something that you do not own or do not have faith in. However, once your list grows, you will find it much easier to recommend other products to them even if you know little or nothing about that product. But, it takes time to be able to do this.

Thirdly, start communicating with other optin list users. You can learn from people who have been online a long time and are successful. Many will offer help and advice if you ask them and their experience is priceless and can save you a small fortune.

These people have been there and done it. So, if something doesn't work, they will know why. Alongside that, they will also tell you what works. For many, avoiding little mistakes can be the difference to success and failure online, and learning from others is the best way to avoid costly mistakes.

Remember, this is going to take time. Rome wasn't built in a day and neither will your optin list be huge within a week or two. Do your preparation right and your business will have a solid foundation on which to grow. Quality is the important thing online so give quality information to your people and build their trust in you.