Email Evolution and Relevance of Email
So, what this comes down to is knowing how often to send emails and what information to include in them to make them relevant. Individuals ignore emails all too frequently simply because the first five or 10 they received offered no benefit to them. So, they no longer take the time to read them or even open them for that matter. They are immediately deleted and never supply the message to the potential customers. This is not just a problem with unknown companies; it's a problem for companies that have lifelong customers that love their products. The problem is that if the email is not relevant or worthwhile it won't be read.
What is important is for companies that have customers on their opt in list to research what these customers have purchased in the past. Then, create emails based on their personal preferences and purchases. For example, one particular online shoe company will follow up with you one year after a purchase of a pair of shoes to provide the link and information on those shoes should you want to buy a replacement pair. That is a pretty good marketing trick because it plays on the purchase, the product, and even the size. Providing a link to the actual shoe with the actual size showing its availability is strong and a proper way to go about email marketing.
The email marketer will want to study the evolution of email to see where mistakes were made and how to overcome them and make their approach even better. It certainly is not easy to be involved in email marketing in an age when people want to do nothing more than hit the delete button if they aren't interested. However, finding ways to make the email relative whether it is free shipping, discounts, or their favorite items, will help with the entire plan to build business.
Source: Free Articles from ArticlesFactory.com
Related Tags: email, and, evolution, of, relevance
Brought to you by Aaron Goldberg. Aaron is an advocate for Interspire, a provider of ecommerce shopping cart software, cms software, email marketing software, and other web software solutions. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Email Articles - All The Reasons To Play Nintendo Wii
The Nintendo Wii is a fine system that has people of all ages playing it. From small kids to seniors
- Computers, Can Your Email Address Account Ever Expire?
"Just because a person has an email account doesn't necessarily mean that they are an active ema
- Email Marketing: sending HTML VS sending text emails
HTML or Text Emails for Email MarketersThe idea of what type of email to send to one's recipie
- Spam Checkers More Important than Ever
Ask anyone you know if they like spam and they will probably give you an incredulous look. Now
- Link Popularity, How to Building an opt-in email list the right way
Imagine if you had a list of 10,000 names and addresses of people who agreed to opt-into your ph
- Email Marketing and Your Small Business
Your small business needs email marketing to survive and save money on advertising. In general
- Small Business Marketing Tips
When it comes to small business marketing there are several things that must be kept in mind.
- Business, Use Adsense Templates For Your Squeeze Page
One of the things you need when you start an online business is a list. You have heard the old s
- In Just One Day, We Made Over $4,000 Using Mailloop!
The PROBLEM is, unless you automate your email chores early in your business lifecycle, what you're
- A Sure Way to Make Money Online
Many people think that they can create a website and start making millions tomorrow. But, unfortuna
Most viewed articles in this category:
- Email Overload
Email overload is such a big problem that I believe your Site Pro News subscribers would love to rea
- How To Use An Autoresponder On Your Website
Ok, so you have a great product and people are visiting your site, but perhaps even though they are
- Get Your Emails Read: The Key Points
If you have an email list then you will realise that in order to leverage that list for profit, you
- Bulk Emailing - Is it Really Such a Good Idea?
A couple of years back there used to be ads all over the place advertising bulk email software. Thei
- Why is your 'from' Address so Important for Email Deliverability?
1) From name is not always displayed AOL only shows users the from address, not the from na
- Etiquette For Effective Email Marketing
It's an old, old saying, but it's true: you only have one chance to make a good first impression.
- Building Target Opt in List and Affiliate Marketing
Would you like to find out what those-in-the-know have to say about list? The information in the art
- Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the bas
- The Reign of Spam Continues
Spam has turned into an out-of-control monster. The amount of junk email being sent in cyberspace ha
- Highly-targeted Opt in List Building
When most people think of targeted list, what comes to mind is usually basic information that