The Advantages of a Home Based Internet Marketing Business the concept of a home based internet marketing business is very self-explanatory. It,s a business done online by a person who is physically located at home. It translates to earning money without leaving the comforts of one,s own abode. What are the advantages of doing this kind of business and how does it compare to other business opportunities and compared to working as an employee? Own Pace, Own Time One advantage of a home based internet marketing business is that you have absolute control over it since you do not work for anybody but yourself. You earn but not by having to follow orders from bosses and cram for company-set deadlines. This is a blessing to someone who likes to work at his own pace and time. This is also perfect for someone who does not wish to be responsible for the success or failure of other people (bosses and co-workers) since whatever is lost solely belongs to him. Auto-Pilot Mode A home based internet marketing business usually does not require a person to hire other people. Aside from the fact that a home based internet marketer won,t need the extra hands since the business could be done alone, a home based internet marketing business goes on auto pilot once the barest minimum requirements and business essentials have been attained. If a home based online businessman needs professional and expert help, he could always outsource his need for skills through the numerous online freelancing portals for a reasonable price.Minimum Capital and Operation Costs If you were to start your own home based internet marketing business, you would of course need to make some investments. You would certainly need your own computer and an internet connection, too. Most likely though, you would not need to procure a new computer or procure a new internet connection since you would probably have both already. You might have to spend some money on an internet marketing training course, but this is not required if you already know the basics and the A B C s of marketing per se and internet marketing specifically. Setting up a home based internet marketing business also means that you don,t have to pay for office space and office equipments, and that you don,t have to pay another set of bills. Moreover, you save a lot of money in commuting or gas expenses. These translate to minimal operational costs. Great Potential R O I Internet marketing is a good business for two reasons: the high rate of internet business entry, and the increasing saturation of the internet marketplace. To you, this means that there is great demand for internet marketing services which is acknowledged to be one of the best ways of website promotion. Due to the high demand and the vastness of the internet market, you have a lot of income potential on a home based internet marketing business. In contrast, the capital and operating expenses required to set up and maintain the business are minimal. Great income potential and minimal expenses mean great potential return on your investment.