Do Squeeze Pages Work?
That something might be an ezine subscription, a special report, a teleclass, a podcast, an e-course, or some other form of valuable information.
Squeeze pages have become a popular list-building tactic because they allow the website owner to collect email addresses from visitors who are interested in their information. As opposed to making all of their valuable content accessible to every website visitor.
My Squeeze Page Story
A year ago I made the switch to a squeeze page on my website for 10stepmarketing.
My goal was the same as any other Internet marketer. To grow my email list more quickly.
This in effect made the rest of my site inaccessible to browsing visitors (the other pages weren't locked; there was just no obvious navigation to them from my squeeze page.)
What happened?
Well, it's interesting. I've been using two different sets of website stats and while you'd think the stats for the same web pages would be consistent, they are not.
My Results
Based on one set of stats, my conversion rate nearly doubled when I made the switch, from an average of 30% to 59% of my visitors choosing to register for my ezine and marketing mini-course.
For the following five months it hovered around 45%-50%. Needless to say I was very happy with this.
It then settled back in for the rest of 2006 at just under 30% - pretty much right back where I started before switching to a squeeze page.
My Second Set of Results
My second set of stats reflects different numbers, but a similar pattern.
Currently my conversion rate based on these stats runs consistently between 10% and 15%.
But here's the kicker...
At the beginning of this month, I launched my new website WITHOUT a squeeze page. And my conversion rate so far this month is a paltry 4%. I'm going to give it a bit longer to test, but I will be interested to see if this drop holds.
While I like the idea of offering full access to my website to all visitors, one of my primary goals is to build my list. And, a squeeze page may just be the best way to do this.
Marketing Step of The Week
Do you have a website? Are you trying to build an email list? Would you like to double your current conversion rate? If so, and you haven't tested the squeeze page concept you may want to.
Take some time this week to learn more about squeeze pages and consider at least testing one on your website. After all, the real answer to whether or not a squeeze page is right for your lies in the results of YOUR marketing test.
Related Tags: internet marketing, email marketing, opt-in, squeeze page, opt in, opt in email lists, opt-in lists
Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com
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