Mastering Opt-in List Building - 7 Tested-and-proven Ways To Grow Your List And Make More Sales
- Date: 2007-06-30 - Word Count: 643
Share This!
The most important business building activity you will perform as an infopreneur is building your own mailing list. It can have prospects, subscribers or customers (or all of these categories) - and the bigger your list, the more profitable your business will be.
Building a list is not something that happens accidentally or in an unplanned fashion. By having a list building strategy, and breaking it down into components and setting them up to run on auto-pilot, you can slowly and steadily build it up into the biggest asset of your infopreneur empire.
Here are 7 ways you can grow your list and make more sales.
Give Away Special Reports
Create a short document with high quality content of interest to your niche. Sprinkle it with links pointing back to your website. And on the pages of your website, place opt-in forms where visitors can sign up to join your list.
Then give away the report to everyone. List it on all free ebook directories you can find. Offer redistribution rights to others in your niche, so they can spread it around. You might even put a price tag on it to heighten the perceived value. If the quality of your content is high, the ebook could get distributed and passed along virally, driving even more traffic back to your site, and growing your list.
Run Contests
It works best if you can tie the contest in to any event in your niche. As a prize, you can offer one of your own information products. A neat twist on this model is to give everyone else who joins your list within a particular time frame a discount on the product - as a consolation prize. To make it more powerful, you can involve new subscribers in the contest, and give prizes to the person who refers you the most new subscribers.
Conduct a Quiz
Create a set of 7 to 10 questions relevant to your niche subject. Invite people to test their knowledge or skills in the area. After they answer the questions, invite them to sign up to your list and receive the correct answers - so they can score themselves against their peers who also took the quiz.
Run a Survey
Instead of a quiz, you might conduct a survey and include questions on topics that are of interest to your niche audience. Then ask respondents to opt-in to your mailing list to receive the compiled results of the survey when it is finished.
Your Biggest Questions
Asking prospects in your niche a question and getting their feedback lets you combine market research with list building. You can do this with visitors arriving at your site from search engines, from joint venture promotions, or any other source.
You can promise them a discount (or free copy) when you create your information product in exchange for answering the survey - and then get them to join your pre-launch announcement list.
Set Up Your Affiliate Program
If you sell a product or service, you can set up an affiliate program where partners benefit from selling your goods to their lists. By inviting new affiliates to join your list, you are growing your subscriber base with partners who will help grow your business further.
Do List Building Joint Ventures
You can tap into other people's lists by offering their subscribers a valuable gift - in exchange for a name and email address. It helps if the gift you are giving away has a real dollar value, rather than simply a freebie. Once you have built your list with prospects from other lists, make sure you work extra hard to establish a relationship with them, so they begin to trust you and will become future customers.
These are just 7 out of a whole range of methods to grow your list. Try them out. Find the ones that work best. Then integrate them into a system so they continue to work automatically, steadily growing your list over time.
Building a list is not something that happens accidentally or in an unplanned fashion. By having a list building strategy, and breaking it down into components and setting them up to run on auto-pilot, you can slowly and steadily build it up into the biggest asset of your infopreneur empire.
Here are 7 ways you can grow your list and make more sales.
Give Away Special Reports
Create a short document with high quality content of interest to your niche. Sprinkle it with links pointing back to your website. And on the pages of your website, place opt-in forms where visitors can sign up to join your list.
Then give away the report to everyone. List it on all free ebook directories you can find. Offer redistribution rights to others in your niche, so they can spread it around. You might even put a price tag on it to heighten the perceived value. If the quality of your content is high, the ebook could get distributed and passed along virally, driving even more traffic back to your site, and growing your list.
Run Contests
It works best if you can tie the contest in to any event in your niche. As a prize, you can offer one of your own information products. A neat twist on this model is to give everyone else who joins your list within a particular time frame a discount on the product - as a consolation prize. To make it more powerful, you can involve new subscribers in the contest, and give prizes to the person who refers you the most new subscribers.
Conduct a Quiz
Create a set of 7 to 10 questions relevant to your niche subject. Invite people to test their knowledge or skills in the area. After they answer the questions, invite them to sign up to your list and receive the correct answers - so they can score themselves against their peers who also took the quiz.
Run a Survey
Instead of a quiz, you might conduct a survey and include questions on topics that are of interest to your niche audience. Then ask respondents to opt-in to your mailing list to receive the compiled results of the survey when it is finished.
Your Biggest Questions
Asking prospects in your niche a question and getting their feedback lets you combine market research with list building. You can do this with visitors arriving at your site from search engines, from joint venture promotions, or any other source.
You can promise them a discount (or free copy) when you create your information product in exchange for answering the survey - and then get them to join your pre-launch announcement list.
Set Up Your Affiliate Program
If you sell a product or service, you can set up an affiliate program where partners benefit from selling your goods to their lists. By inviting new affiliates to join your list, you are growing your subscriber base with partners who will help grow your business further.
Do List Building Joint Ventures
You can tap into other people's lists by offering their subscribers a valuable gift - in exchange for a name and email address. It helps if the gift you are giving away has a real dollar value, rather than simply a freebie. Once you have built your list with prospects from other lists, make sure you work extra hard to establish a relationship with them, so they begin to trust you and will become future customers.
These are just 7 out of a whole range of methods to grow your list. Try them out. Find the ones that work best. Then integrate them into a system so they continue to work automatically, steadily growing your list over time.
Related Tags: onlinemarketing, internetmarketing, internetinfopreneur, nichemarketing, informationbusiness
Internet infopreneur Dr.Mani Sivasubramanian has helped hundreds of business owners build online information empires. He shares powerful tips, ideas and secrets about achieving success and building massive wealth from information products in his "Internet Infopreneur Tips" ezine. Register for free at InfoProfitz - www.InfoProfitz.com/ad.htm- or send any email to infopre-tips@aweber.com Your Article Search Directory : Find in Articles
Recent articles in this category:
- Work At Home Mums: Making Time For You.
I questioned if this subject would be worthy of a complete article, however it's an vital factor in - Property Investing 7 Reasons Why Now Is A Good Time To Invest
Conventional wisdom has this to say about property investing; the best time to invest in property is - Chocolate Gifts: The Perfect Corporate Gifts For Your Colleagues
It's always a good feeling to give messages of thanks to your colleagues who helped you finish that - Singapore Company For Foreign Entrepreneurs And Business Entities
There are three unique types of Singapore company that have been specifically created for foreign en - Important Objectives Of Packaging
The function of packaging is not simply only physical protection but also marketing, barrier protect - Establish Your New Global Web-based Enterprise Right Now
This is the perfect point in time to set up your global web business.The Internet business field is - The Ups And Downs Of Entrepreneurship
There are two kinds of entrepreneurs. First, there is the entrepreneur that is commonly associated w - Problem Of Funds To Start A Small Business
If you are determined to do some business on your own rather than doing office work in other people' - Do Business Tactfully Incorporating Third Party Logistics!
If you are an experienced entrepreneur, then you can certainly value two major factors; quality work - Home Stagers Can Work As Much Or As Little As They Wish
Many Staging Diva Graduates start out as part-time home stagers because they simply can't afford to
Most viewed articles in this category:
- Starting A Day Care Center Can Be Profitable When Following These Five Ingredients Of Success
The demand for child day care in the US is rising. This is due to many factors including but not lim - Being an Entrepreneur
I have never been the conventional type. I always did something different from everybody else. I jo - It Takes a Decision To Succeed
I am truly amazed at how often I hear people talk about what they want and yet when I ask them if th - A Business Plan-Do You Need One?
There are several uses for a business plan, and each requires the plan to be written somewhat differ - Art Therapy: Array your Art Workshop at Work
There is so much going on in the world today. President Bush is moving things around in Washington. - Proven Income Opportunity Success Stories
There are alot of scams out there claiming that they have a proven income opportunity. I totally agr - Sometimes You Have to Abandon the Experts, Theories and Books and Trust Your Intuition
As the coordinator for the online think tank often we get into debates with experts and Ph.D.'s abou - Mums - Park And Ride Your Way To A Second Income
Have you ever noticed that when you are in a hurry to catch a bus there never seems to be one? Or pe - How to Protect Yourself if Your House Value Drops, or Your Income is Lost - Part 2
Robert Shiller, is the author of the runaway bestseller, Irrational Exuberance. Shiller has recently - Home Business Solutions for Earning a Residual Income
Starting a home business is a huge step. Maybe you want to earn an extra income, extra spending mone