Online Shopping Advice Using Your eBay Store CategoriesUsing Your eBay Store Categories
What many eBay store owners do not seem to realize is that eBay buyers are not desperate to find and buy their particular items. There are so many auctions going on at any particular point in time, that the browser Back button is probably the most used function when browsing or searching for items.
The default sort order for the listing display in an eBay store is listing end time, with those auctions ending soonest displayed at the top. There are other listing sort orders available as well, but unfortunately none of those are necessarily very well suited for a store inventory display.
The primary means at your disposal to make it easier for an eBay buyer to find what he or she is looking for are the categories.
Think of the categories as virtual aisles in your store. You need to use those virtual aisles in your store to guide the buyer through the merchandise on offer.
The easier you make it for the buyer to find the desired item, the better the chances that the person will buy your item and not someone else's.
You know your merchandise best and know how you can slice and dice the types of merchandise into meaningful categories. However, do not limit a particular item to only one category. With an eBay store, you can list an item in two different store categories free of charge. Make full use of it.
An eBay buyer might miss an item while browsing one category but notice it in the second category. This is synonymous to putting cans of the same cream in both the dairy section and in the baking section of a groceries store.
You cannot predict all the uses that a buyer will have in mind for your merchandise, but you can at least cover off the most obvious ones. When a buyer visits your eBay store and sees the categories, they will first think of what they want to use the item for and see if there is a matching category.
You can have up to 300 different categories in your eBay store. Make full use of it to help your buyer easily find the item (or even similar item) they want to buy.
Generally, a person visits your store wanting to buy something, i.e., with money in hand. It is a great loss when they leave your store because they couldn't find your item that is hidden amongst tens or hundreds of other items.
Jason Griffith writes eBay Store reviews for BestAuctionStores.com, a site dedicated to providing eBay Buyers with the ability to review and rate eBay stores.
Related Tags: ebay stores, marketing ebay store, ebay store advice, ebay store promotion
Your Article Search Directory : Find in Articles
Recent articles in this category:
- The Resurgence of Fred Perry Clothing
Summer might long be over and Wimbledon may be a distant memory, however the fashion is a year round - Uncovering Men's Tank Tops
I don't know a thing about you, but I'll bet that you have worn a tank top. Tank tops have also been - Make Use of Silk Scarves to Take Good Care of Your Skin
In the event you are new about silk scarves, you could never read about this particular feature of s - Just For Men Scarves - the Preference For Guys in the Vogue Domain
If you are not certain what style of present you could provide for men, maybe you can consider men s - Think Black Friday Shopping is Beyond Your Budget?
Moms who are juggling the bills and still trying to provide the perfect holiday gift to loved ones a - How to Make Conscious Shopping Choices
Many people have heard the phrase "voting with your dollars" and they understand that it means your - Silk Scarves - Unique Present Approach in Xmas Seasons
The most prevalent silk add-on is scarves, and many focus is presented on inspired designing on thes - Benefits of an Aloe Vera Shampoo
A lot of people are not aware of the specific benefits that using an aloe vera shampoo can do to the - How Effective is the Power of Your Subconscious Mind?
Most people are bombarded with this thought whenever they feel weak and wish to affect certain chang - Silk Scarf - the Record For Human Being in the Style History
Throughout the 19th and 20th centuries the worldwide recognition of silk scarves developed dramatica
Most viewed articles in this category:
- Surf and Turf: the Race Track
Surf and Turf: The Race TrackOne of the favorite places for The G to hang out at, especially in Summ - Are You Looking For Cholesterol Drugs Without Side Effect?
High cholesterol level is probably one of the widely spread complication among Americans. Almost for - Friday the 13th could be a lucky day?
Friday the 13th sounds unlucky ? Traditional superstition ? And a lot of people dislike it and beli - Don't Judge A Man
Our world is full of bad tongues, fault-finders, gossipers, mockers, and insulters but do these grou - When Personalized Gifts Make a Difference
Finding the right gifts for a particular occasion is always a challenging task. Sometimes it is nic - Managing My Resistance: Learning To Flow With What Life Offers
One of the things that interests me most about conflict is the tendency to resist it and the ways in - What Are Horoscopes Based On?
If you do not know much about astrology, you may wonder what are horoscopes based on and how astrolo - 7 Dumbest Relationship Mistakes Smart People Make
We often find ourselves amid the wreckage of a love gone wrong, wringing our hands and asking, "Why - Motivation as the heart of self improvement
You should be able to find several indispensable facts about Motivation in the following paragraphs - Is Complete Abstinence from Use of Paychoactive Substances Necessary for Recovery?
Can a sober alcoholic in recovery who has no history of abuse of marijuana, use marijuana without