How to Increase Sales Page Conversion Rates Part I
The term 'conversion' relates to changing a visitor to your sales page into a customer, and the conversion 'rate' is the proportion of customers to total visitors. If you increase the conversion rate you turn more visitors into customers, and so make more money.
Your success in doing so is very dependent on how you present your sales page, and what offers you provide to make the purchase a more attractive proposition. Your headline should immediately attract the visitor's eye, and provide them with an immediate reason to buy. It should emphasize what the product will do for the visitor.
People tend to purchase items that will make them money, solve a problem for them, provide them with information that they need or even just save them time. If you can stress one of these benefits in your headline you will go a long way towards converting the visitor into a customer.
The main part of your sales page should stress the benefit alluded to in the headline. It should emphasize the benefits, possible with some specific examples. A good ploy is frequently to offer friends a free version of the product for evaluation, and you can include the positive reviews on your sales page as testimonials for the effectiveness of your product. Naturally, any negative comments should be omitted!
You can increase conversion rates by offering free bonuses with your product. These bonuses should complement or supplement what you are selling, so that Private Label Rights article packs would be a good bonus to provide with article submission software, or a free keyword tool with an ebook on search engine optimization. It has become common practice to offer several bonuses, so you are liable to find that your conversion rate increases commensurate with the bonuses you offer.
Related Tags: sales page, sales page conversion
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