MySpace Marketing: How To Distinguish Yourself From The Crowd

by Donald Wilson - Date: 2007-01-19 - Word Count: 457 Share This!

When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do you do to get an edge? Since you don't have your own product, how do you stand apart from the crowd?"

As is often the situation, this question came with a hidden agenda and they proceeded to describe their incredible software product which will cause my business to soar above all competitors.

I didn't buy the software, and I nearly deleted the message without responding. But then I decided to take a step back and really think about his question. Here is how I answered it.

I like to think that my honesty sets me apart from the rest of the crowd. I'm no guru and don't pretend to be. In fact, I don't believe that there's enough money in the whole earth for all that the internet marketing world claims to make. I'm just a regular guy blogging away, part time, trying to get ahead. My hook is that I refuse to promote anything that I haven't thoroughly researched, tried, used, and fully believe in. I stake my reputation on what I say.

Secondly, I'm not an "in your face" type of person. I believe that it is important to contribute to the community before you should expect to get any return. That's why I chose blogging as a means to express myself and my business.

Take a look at my blog. I write my own articles and posts. I comment on other's posts. I contribute to several forums. I attempt to make everything I write meaningful to someone.

As I'm sure you have heard it said, "What goes around, comes around."

I haven't been at this for very long, but I'm learning every day, and having a great time in the process.

Thanks for asking those questions. You've caused me to contemplate more deeply how I go about my business.

Best Wishes,


Myspace is a unique entity. People are there, not to be "sole", but to socialize. You must fit in and contribute to the community before anyone will ever listen to you.

If you are selling a product or a service, it has to fill a want for the customer. If the only want is your want for more money, you will be ignored.

To discover what people want, you must communicate and socialize. Listen carefully to what they say to you.

I believe in being genuine with people. Creating phony profiles feels dirty to me, but that concept is taught and used widely by many involved in MySpace marketing.

Try being real and promote "you".

Whether you are marketing your business in social networks, such as Myspace, or in the blogosphere in general, this concept is critical. Your character will always show up in whatever you say or do.

Related Tags: internet marketing, myspace, blogging, blog, social network, blogosphere, myspace marketing

Don Wilson is a corporate finance professional by trade but an entrepreneur at heart. Don is author of the blog, The Online Business, which offers tips and ideas for bloggers who are interested in marketing on the internet.

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