This year's Mercedes-Benz Fashion Week at Smashbox Studios 2007 fall season will sponsor and present the elegant fashion creations of Anthony Franco, one of the notable designers in the fashion industry as he was selected as "Mercedes-Benz Presents" Designer. Every season of the year, Mercedes-Benz selects and sponsors a designer with an exceptional fashion taste and talent, and allows the designer to showcase his works and other achievements to the public through the Mercedes-Benz Fashion Week at Smashbox Studios.

This season, Mercedes-Benz has chosen The Anthony Franco Fall 2007 Collection to be presented in a five-day fashion event Culver City, California, at Smashbox Studios, from March 18 to 22, 2007. More than 20 designers in various fields are also joining Anthony Franco as they present their Fall 2007 collections in the Mercedes-Benz Fashion Week at Smashbox Studios.

Carol Goll, General Manager, Brand Experience Marketing for Mercedes-Benz USA commented:
"Mercedes-Benz is thrilled to be supporting Anthony Franco's Fall 2007 show. His designs are rich with detail and have a timeless quality that mirrors the creative Hollywood environment - he is the quintessential Los Angeles Designer. We are excited to be promoting emerging design and we are certain that Franco's passion for style and emphasis on detail, textures and color will be a tremendous contribution to Mercedes-Benz Fashion Week at Smashbox Studios."

Although Mercedes wont showcase their quality products like Mercedes CV joint at the event, visitors in the Mercedes-Benz Fashion Week at Smashbox Studios will have a chance to see The Anthony Franco Fall 2007 Collection, featuring more than 30 men's and women's clothing that inspired by the western culture. These elegant garments were depicted in the popular HBO series Deadwood.

"The pieces have a vintage-like, aged beauty that is created through the usage of unique shapes, elaborate beading, over-dyed treatments, and hand-worked fabrics. This collection, inspired by historical icons such as Mae West and Jesse James, features the bold qualities of the wild west with a polished and elegant approach." said Anthony Franco.

"I am proud to be showcasing my collection in Los Angeles with the timeless and always stylish Mercedes-Benz brand," says Franco of his sponsorship." he added.

Anthony Franco made some significant contributions in Hollywood fashion by creating stylish garment designs for several high-profiled celebrities including Christina Aguilera, Toni Braxton Halle Berry, Angelina Jolie, Reese Witherspoon, Julia Roberts, Janet Jackson and Maria Bella, just to name the few. In addition, Anthony Franco has also designed costumes for movies including the box-office hit, X-MEN (2000); Legally Blonde (2001); Catch Me If You Can (2002); Time Machine (2002); Idlewild (2006); Bring It On Yet Again (2006); 50 First Dates (2004); A Man Apart (2003); Soul Plane (2004); and Star Trek: Nemesis (2002). Franco also did costume designs and construction for TV series including Numbers, Sleeper Cell, Crossing Jordan, Freaks and Geeks, Tempting Fate, Undeclared, V.I.P., Judging Amy, and NYPD Blue, among the others.