Online Marketing Copywriting That Sells Like Crazy
These are proven-in-battle, profitable tactics. absolutely no B.S., no hype...guaranteed.
Read carefully here. There is no magic in online marketing copywriting. Think about how you buy anything:
1. Look for the best product - Do you go out and buy "just anything"? Of course not, you do your research and try to find the best product out there. So, does it make sense that if you are doing online marketing copywriting that you should look around and try to find the best product out there and see if you can get marketing rights for it?
If you can't get the marketing rights for the best product in the market, try to get the second or even the third best. If you have to go lower than that, pick a different product. Every product has its pros and cons. Each good and bad quality of the product is relative to the user. If you have a large enough base of users who would think you have the best product in the market, you have a solid foundation to build on.
2. Find the best price on the market. When you buy anything do you go out and spend extra money on a product that you can buy cheaper elsewhere? Of course not! So, go out and find the best product in the market at the best price and offer it to your target audience.
Again, different people value each quality of the product differently. Focus your online marketing copywriting so you are addressing a specific target audience who thinks that the benefits you are offering are the lowest priced in the market.
3. Offer the product to the people who are eager to buy your product right now. Do you go around buying things just because someone wants to sell you something? No, you don't! You only buy if you think you need the benefits offered by the product. Some people call it a want. A want is stronger than a need. You may not need the calories in a slice of cake, but if you really want the benefits (the delicious taste), you will buy it. Make sure you address the "want" benefit in your online marketing copywriting.
Did you see any real "secrets" here? I doubt it. Online marketing copywriting is just plain common sense. Simply follow the three principles above and your online marketing copywriting will be a resounding success.
Reality pill: When you have the best product in the market at the lowest price and a hungry audience, you still need to be able to craft the right message. Otherwise your audience won't understand why it's the best product for them or why the price you are offering is the best. Online marketing copywriting does take some time to learn. Learning copywriting is the most profitable thing you could do in online or even offline marketing copywriting.
Related Tags: copywriting, online marketing, marketing copywriting, direct response copywriting
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