You may have heard that a good headline is what you need at the top of your sales page to get your visitors interested into reading to the end and taking some type of action. Ultimately, the objective is to have your reader buy your product or subscribe to your mailing list.

Many copywriters agree that the headline is the most important element of a sales letter. It is what catches the readers attention and has them anticipating about what is being offered before they finish reading to the end.

Headlines usually make a promise or announce a benefit for the readers it is targeting. It should trigger an emotional response from the reader that only can be satisfied if they read further, click the order button and buy the product for sale.

However, not all headlines are successful in getting visitors to read the entire letter. Marketing experts recommend testing headlines on an ongoing basis. When you find the first winning headline, it becomes the control to be beat by another revised headline. If the revised headline beats the previous control, it becomes the new control and the new headline to beat.

Finding the best headline using a trial and error approach can be costly if you are using Google Adwords to generate leads for your product or service.

Because a good headline is critical to the success or failure of your letter and ultimately to the ability of the page to generate leads or sales, you may want to consider the following ways to improve your headline:

Hire Ad Copywriters to Write That Instant Money Making Headline

If you're new to writing sales copy and you don't want to delay promoting your product or service online, then it makes sense to hire an experience copywriter. You can ask your copywriter to write everything, not just the headline. The fees that your copywriter charges can be offset once your website starts converting visitor into buyers and turning a profit. Elance.com is one of several sites where you can post your sales page project and get bids from freelancers who want to offer their services. Samples of their work is provided and previous clients rate their performance and leave comments

Discover How to Write Good Headlines from Copywriting Books

If it's not in your budget to hire a copywriter, then you can learn how to write sales copy yourself. Many books and courses on copywriting are available in bookstores and online. These sources will provide you with advice such as which words sell, how to format your page, what to say in your offer, why you should have a guarantee and a list of many more tips. Learning how to write sales copy takes time and practice, but this is your best option if you are starting out and can't afford to hire someone.

Keep Writing Many Headlines to Discover the Best

Sophisticated software for websites can rotate different headlines among visitors so that each visitor sees only one version of a headline and not the other even when they refresh or revisit the page. This software can keep track of all the hits each version receives and calculates not only which is getting the better response rate, but also which is profitable based on inputs such as price of your product and the cost of each click.

Use Statistical Software to Help Discover a Winning Combination of Words

The first headline you write may not necessarily be your best. There's no way of knowing unless you compare it with another headline. Each of the approaches previously mentioned, hiring a copywriter, writing copy yourself and testing headlines involves much trial and error.

Fortunately, there are statistical applications that can help you write a good headline before people see it or before wasting money on Adwords ads that don't have a chance. You just type in your headline into the software program and it gives it a score. You rewrite your headlines until you beat your previous score. The program compares each word in your headline to the words in its own database of profitable and unprofitable ads. It allows you to perfect and polish your headline before it goes live and increases the chance that your sales page will be a success.

This article has given you several suggestions to help you create a winning headline. You can start using them today and see an immediate improvement in traffic, subscription and sales.