Search engine optimization of the site is responsible for improving the accessibility of the site on the net. Article marketing is one of the tactics employed that enhances the ranking of the site. This is because a well written article contains a good and unique content which the search engine, ranks well. Writing a good content with SEO features is one of the good writing tactics that form the backbone of article marketing strategy in the present day internet marketing scenario.

Article Directories

When it comes to article marketing, the article directories provide a crucial leverage to boost the success rate of the article. Directories are the place where articles are submitted. It is a good writing tactics to submit articles to important directories like Ezine, Buzzle, Go Article, etc. These are well known to the search engines and the prospects of getting large and quality audience are very bright. It is important to check for the requirements and restrictions that these directories have and work accordingly.

Original Content

Search engines like to read unique and rich content. Such a content gets higher ranking hence it is important to submit original articles and should not be plagiarized. Duplicated or plagiarized articles are not accepted by directories. Good writing tactics lay stress on writing unique content and this is crucial for success of article marketing strategy.

Error Free Content

It is important to avoid making spelling and grammar mistakes as this reflects unprofessional attitude of the writer. Such errors are unacceptable and become the reason for rejection of an article by the directory. Before submission, the article should be thoroughly checked for mistakes.

Search Engine Optimized keywords

Keywords and key phrases play an important role in the success of article marketing strategy. Proper knowledge of SEO principles helps immensely to rank the site in the top ten. This translates to more audience and increase in sales. It is a good writing tactics to find the right keywords by properly researching on the likely words and phrases that might be used by the visitors for a particular site and article. Using keywords in the text links increases the traffic volume, manifolds. It is important, not to overdo the keywords because the article will then loose its SEO value. Hence proper use of SEO features is necessary for success of the article and this is also one of the good writing tactics of article marketing

Using Bulk Marketing Strategy

To increase the visibility and marketability of the article it is important to use email capture page that has links to the article. This email capture page captures and collects the data of the prospective buyers and stores it for later use. Synchronizing the email capture page with auto responder program is a good way to reach out to the potential customers quickly, without loosing precious time that can be well spent on doing other constructive activities. Beside this there are many software tools available that manage article marketing efficiently.