Internet Marketing in 2007 - What Will Happen
Pay per click marketing is a love it or hate it internet marketing platform if ever there was one. In the classic conflict, the providers argue there is little or no click fraud while advertisers can't help but notice that there is. So, what is to become of PPC marketing?
Well, it is going to keep changing. It is no secret that Google is heading towards at least a partial pay for lead system. With no innovations of its own, Yahoo/Overture has decided to switch to a system that looks mighty similar to Adwords. Imagine that! Ever the turtle, MSN will continue to refine the pay per click system that it launched in 2006, about five years late. In short, there will be changes, but nothing revolutionary until Google does its thing. Will the click fraud problem go away? Considering that Google, Yahoo and MSN make money off of click fraud, I tend to think not despite their respective protestations.
In the world of search engine optimization, things will change because they always do. Google will do some update that is baffling for a few weeks and then is understood by the masses. Yahoo will remain insanely slow when it comes to indexing pages. MSN will realize its new Live! search engine is iffy at best and plan to improve it around 2016. Overall, inbound only links will continue to dominate with reciprocal link exchanges becoming even less important. Updating a site frequently will also become more important as Google continues to stress fresh content, a policy Yahoo and MSN will undoubtedly get around to copying. In short, there shouldn't be any revolutionary changes, just the little ones that can be annoying.
Perhaps the biggest change in online marketing will be the continued growth of the lead/sale acquisition model. As more sites learn they don't have to blow a wad of cash on pay-per-click options, we should see more of them move to the pay for lead or sale systems popping up on the web. While these systems have been around forever, many business sites are only now becoming aware of them as they look around for alternatives to the frustration of pay-per-click models. Will this wipe pay-per-click out? No, but it has to make the pay-per-click systems a bit nervous.
Well, the fish bowl has fogged up again, so that is it for my predictions for 2007. As always, they are guaranteed to be absolutely accurate. Wait, this might be the 2006 fish bowl predictor.
Related Tags: seo, internet marketing, google, search engine optimization, ppc, pay per click, yahoo, msn, 2007
Halstatt Pires is with Marketing Titan - providing internet marketing services.
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