The Potential Sale of Hoodia if Nestle Takes Their Interest Further Part 9
Almost 21% women and 17% men suffer from obesity in England while about 32% women and 46% men are overweight. This clearly states that the matter needs greater attention. What more you want, if you give up extra fat of your body without any hassle or without any strenuous task? With Hoodia's commercialization, the problem can be easily sorted out. Hoodia is plant with vital medicinal quality of reducing the appetite of a person without making him or her feel weak. It dupes the brain and affects the hypothalamus in such a way that you do not feel hungry even when you have not taken food for a considerable time. The best part of it is that it naturally reduces the appetite without any side effects.
This medical discovery of Hoodia Gordonii has wider implications that range from personal well-being to financial gain and social and economic progress for the San people. To get the benefits of it, Sans has had to assert their right of being the native users. It was on March 24, 2003 that CSIR and the South African San Council reached an agreement on sharing the profits from the sale of Hoodia. With further researches in this field, giants like Pfizer and Nestle are taking it over to commercialize and market it in the best possible manner. Pfizer is negotiating with Nestle to bring it to the market. Nestlé's reputation is unchallenged in manufacturing dietary products and with its interest in marketing Hoodia; it is likely to touch new horizons. Nestle wants to possess the sole right of Hoodia extraction from Pfizer. It is ready to put millions of dollars for the research and manufacture of it and is confident of making good profit from its sale when it finally hits in 2005.
Hoodia mixed with dietary products is a good option and efforts are on to make it possible. The potential sale of Hoodia is likely to touch new horizons when Nestle takes over. It has a stunning record of success in marketing dietary products. In addition, when the miraculous quality of Hoodia combine with it, the result is likely to bring enormous profit to the company and may reach a greater number of people. Nestle has a wide and diversified stream of customers and its interest in Hoodia promises that its popularity will further receive impetus.
While the demand is already, there Nestle will not have to advertise much to create awareness. This is the most desired thing for a manufacturer. The coming of Hoodia in the market in different forms will give an answer to the problem of obesity and bring millions of dollars to the respective company.
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