The Secret To Making Your Website Visitors Buy From You
Then keep reading. Because in this very article I'm going to tell you how.
But first, you need to understand something…
One of the biggest mistakes I see people making when writing their own sales copy, is to go straight into selling… when they should first be bonding.
What do I mean?
Simply this: Before you try to sell to someone… you need to win them over as a friend first. Until you bond with your visitor…you're just another marketer trying to take his money.
When your visitor sees you as a friend, your suggestion to buy something isn't seen as trying to make a profit from him. Instead, you're merely offering your advice and helping him out with his problem.
So how can you apply this to your sales copy?
Here's an effective way of doing it: Send all of your traffic to an opt-in "name squeeze" page. Don't try to sell your visitor on your product just yet. Just get their email address so you can follow-up with them. Give your visitor value first. Show him you know what you're talking about. Win a friend.
This is the most effective way to convert first time visitors into customers in the long run.
You can also apply this idea in all of your sales copy. Here are a few suggestions on how to implement it.
The vast majority of people are simply looking for information. So give it to them. You don't need to sell right from the get-go. A good way to get into this groove is to write a headline that forces you to give information. "How To" headlines are a good starting point.
Side note: A common rookie mistake is to try to sell the product in the headline. But realize this: The headline has only one purpose. And that purpose is to convince your visitor to start reading your sales copy.
Another useful technique you can use to bond with your visitor is storytelling.
Tell a story about where the inspiration for your product came from.
Or tell a story that highlights the problem your prospect is facing. Bring the problem to the surface of their mind. Then segue nicely into a pitch for your product.
This will ease your prospect into trusting you. It will seem natural to start talking about the solution to his problem. You're not forcing anything upon him. You're just talking about a problem and offering the solution.
The power of a good story should never be underestimated. Stories will keep people reading, and will slip under his anti-selling radar.
By using these simple techniques, you will be well on your way to showing your visitor that you're not just a money-grabbing marketer.
You're someone who has the solution to their problem, and appears to have their best interests at heart.
Related Tags: internet copywriting, website copywriting
Vince Capocci is the "brutally effective" direct response website copywriter He is currently accepting new web-based clients... and... for a very limited time...he is offering FREE critiques on the VinceWrites Copywriting Blog
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