It is a known fact that the keywords you choose to optimize your site with are critical to success. You could have a great site, killer ad copy and the perfect offer, but if your keywords are not targeting the correct market, you will make little sales, if any.

Therefore, you need to know how to find the most effective keywords and then properly utilize them in optimizing your site. If you choose keywords that are extremely competitive, you will have a hard time getting noticed and you will most likely spend a lot more money on advertising than what's necessary. If you opt for keywords that are less popular, you might not get enough traffic.

You have to learn how to strike a balance that provides enough traffic while not being overly competitive. This will allow you to quickly dominate the search engines on terms that your competitors have not caught onto yet. This is the key to building a successful internet marketing business. By finding hidden keywords that attract a targeted audience, you will quickly be able to expand the reach of your business.

So, how exactly do you go about determining the best keywords to use on your site? It's simple actually. Open up your keyword research software. I prefer to use Keyword Elite or Wordtracker. Start by typing in a generic phrase that summarizes your product. For example, if you sell an ebook on car tuning you could type in "car tuning ebook". Submit this phrase and you will be provided with a long list of keyword phrases that are relevant to the initial seed phrase.

Now, scroll through these phrases and determine which are most suited to your market place. You now click on each of the phrases you found relevant to your product. This will bring you to a list of variations on the phrase you clicked. This deeper level of keywords is where the real gems will be found.

What you are looking for are keywords that have a lot of searches with little competition. Both Keyword Elite and Wordtracker give you these figures in a simple format. You will be able to see the stats of hundreds of keyword variations at a glance. You now go through and hand pick the keywords with the best stats.

This kind of deep keyword research is a goldmine that few businesses actually utilize. I have consistently been able to find keyword phrases that were completely overlooked by all of my competitors using this strategy-- keywords that convert visitors to sales efficiently and are easy to dominate in less than a week. You can't ask for anything better than that.

All you need to make this work is a keyword research tool such as Keyword Elite or Wordtracker. You will literally be lost without one. I hope you quickly begin to utilize this effective strategy before your competitors do. There is no faster way to rise to the top of your market.