Social Media Marketing Represents The Future Of Marketing
- Date: 2010-07-05 - Word Count: 368
Share This!
When industry pundits tagged social media as last year's buzzword, the implications for promoting businesses were profound: social media marketing may very well be the future of online marketing. As more and more companies invest in this new mode of marketing, the world may soon witness a shift from traditional marketing campaigns to approaches that create powerful relationships with consumers - the very foundation of social media.
The foremost strength of social media is how it serves as a venue for interaction between people, one through which they can share ideas, applications, and multimedia files with fellow Internet users. People form communities by regularly and actively communicating and exchanging information, and these communities are precisely what companies can strategically target for their marketing campaigns.
Social media marketing veers away from the traditional selling approach characterized by overtly promotional tactics. By coursing information through sites that most users visit for personal purposes, companies can deliver their message subtly and, in a way, more effectively.
The use of social media sites also presents an opportunity to establish a company's reputation as an authority in its industry. For example, regularly publishing informative articles on WordPress or LiveJournal, or posting industry news headlines on Twitter helps to draw and start conversations with users that monitor developments in their fields of interest. Social networking sites like Facebook, which has more than 400 million registered users, let companies promote their brand and respond to consumer feedback.
Truly, social media lets companies spontaneously reach out to thousands of followers who may be potential customers, if not users capable of spreading the companies' messages virally. UPS accomplished this with its UPS Intercept service, which was introduced in 2007 using MySpace and YouTube. A year after the launch, UPS received more than 1 million requests from more than 165,000 unique customers. The same goes for Dell's Direct2Dell blog. After the blog's launch, Dell saw the number of articles that negatively portray their products fall by almost 30%.
In the end, social media marketing presents a fast, low-cost and refreshingly personal way to communicate to one's target market. Companies that seek to lead their industry in the age of digital marketing would do well to embrace this avenue for promoting their business.
The foremost strength of social media is how it serves as a venue for interaction between people, one through which they can share ideas, applications, and multimedia files with fellow Internet users. People form communities by regularly and actively communicating and exchanging information, and these communities are precisely what companies can strategically target for their marketing campaigns.
Social media marketing veers away from the traditional selling approach characterized by overtly promotional tactics. By coursing information through sites that most users visit for personal purposes, companies can deliver their message subtly and, in a way, more effectively.
The use of social media sites also presents an opportunity to establish a company's reputation as an authority in its industry. For example, regularly publishing informative articles on WordPress or LiveJournal, or posting industry news headlines on Twitter helps to draw and start conversations with users that monitor developments in their fields of interest. Social networking sites like Facebook, which has more than 400 million registered users, let companies promote their brand and respond to consumer feedback.
Truly, social media lets companies spontaneously reach out to thousands of followers who may be potential customers, if not users capable of spreading the companies' messages virally. UPS accomplished this with its UPS Intercept service, which was introduced in 2007 using MySpace and YouTube. A year after the launch, UPS received more than 1 million requests from more than 165,000 unique customers. The same goes for Dell's Direct2Dell blog. After the blog's launch, Dell saw the number of articles that negatively portray their products fall by almost 30%.
In the end, social media marketing presents a fast, low-cost and refreshingly personal way to communicate to one's target market. Companies that seek to lead their industry in the age of digital marketing would do well to embrace this avenue for promoting their business.
Related Tags: seo, affiliate marketing, search engine optimization, link building, ppc management, social media marketing
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Marketing And Customer Relationship Management
Send your notice of rent in time, for free. His Craigslist ad rental unit will be available on the s - Google Fundamentals - Simple Ideas You Need To Know
Google has made easy the lives of many of us by making it possible to search on the internet. But, t - Rss Feed Marketing Strategy
There never seems to be an end to new marketing buzz words on the internet. You most likely have hea - Common Mistakes You Should Avoid While Twitter Marketing
A Twitter marketer makes his first mistake by bragging about his products and services. But let's fa - A Tactical Approach To Social Network Marketing
For many social network marketing involves joining any of the available online communities, making c - How To Turn Your Website Visitors Into Customers
Some websites only get a dose of the cost from the money they spent on building up the website. Visi - Content Rich Marketing Strategies For Attorneys
More then just a smartly designed website is essential in today's competitive online market. To succ - Should You Include Video Seo In Your Seo Techniques?
Orange County SEO experts always look forward to include newer SEO techniques in their process. This - Internet Network Marketing - Don't Give Up, You May Be Just 3 Feet From Gold!
One of the most common causes of failure in Network Marketing business is people quitting when they - As Recession Persists Small Businesses Record Success Making Money Online
As the third quarter of the year comes to an end by September, statistics from the 'New York Stock E
Most viewed articles in this category:
- Affiliate Marketing: Feel The Fear And Do It Anyway
It sounds funny to be talking about fear and affiliate marketing in the same sentence. You normall - John Reese Review: What makes Traffic Secrets, Auction Secrets, and the Reese Report a Success
John Reese is one of the most experienced people working on the net today, and has been getting atte - Internet Marketing - Selling To Tony
As usual, I was scanning a forum the other day, and the inevitable question arose: What is the best - MySpace Marketing: How To Distinguish Yourself From The Crowd
When I checked my MySpace Inbox yesterday, one of my "friends" had sent me a message asking "What do - How To Avoid Internet Marketing Misery
Every day you can read stories about people who have made a fortune online. Being an Internet entrep - All About Affiliate Marketing
Affiliate Marketing is a broad topic that primarily deals with you (the affiliate) selling - Make Money with Niche Health Content
The health industry is much bigger than the internet marketing industry. Billions are spent each an - Why Make Money Online
There are so many opportunities on how to make money online. You can start your own business, sell p - Establishing Your Identity on the Internet
If your business plan involves establishing a personal identity on the Internet, this requires some - Internet Marketing Consultants And How They Help You Market Your Business Online
An Internet marketing firm can offer the push that any business web site needs to be recognized by t
