High Profile Retail Clientele
It should not be news that you should pay close attention to those customers that spend large amounts and have frequent appearances. Of course you should treat all customers with the same amount of customer service and attention, but for those more regular clientele, making note of more specific tastes will help you in future restocking and orders. You should make a list of these customers along with statements they have made or fashions they have looked for, so that the next time you order, you can pick out at least one item especially for them. This is a huge step in customer service, and it will no doubt be quite appreciated. People like to feel important, and if a customer knows they will be treated that way in your store, they are likely to come back often. It doesn't really matter if they decide to buy the item you picked out, just knowing that it was picked out for them will make them feel as though your are very concerned with their needs as a customer.
Atmosphere is possibly the most important aspect to higher profile retail store displays. Simple store fixtures are preferable to retail fixtures that distract from the clothes. Clothing hangers should be matching to with particular garments, and shelves should always be organized and laden with only a few layers of folded garments at a time. Stay away from big stacks or huge clothing hanger racks. Instead, keep your inventory well sorted in the back so that you can bring the correct size to your customer quickly upon request. The overall atmosphere should be soothing. Spa quality has become a trend in resent years, as many higher socioeconomic people enjoy treating themselves to soothing environments as often as possible. Following feng shui guidelines and soothing, simple music can help accomplish this style of atmosphere. Of course, not all stores should take this advice, it simply depends on the style of clothes and the type of clientele who frequent your store.
Having a retail store that caters to the needs of the fashionably elite is not an easy task. You must be quite a master of fashion yourself. Many high-end retailers hire consulting firms to assist in their organization and display design to insure the success of their retail environment, and this is not a bad idea. However, the best consultants are your customers. Soak up every comment and suggestion to make your sales environment a custom fit to your clients.
Related Tags: accessories, display, retail, store, fixtures, gridwalls, slatwalls, mannequin
About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online provider of clothing hangers and many other retail fixtures For more information, please visit
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