When you see the beautiful Italian charms and bracelets designed by Zoppini Firenze, you will understand why the Fiorentini (residents of Florence, Italy) say "e stato amore a prima vista," meaning, "it was love at first sight." Elegant, dramatic, sensual, bold, glamorous are just a few of the adjectives that come to mind when you see the quality crafted jewelry by one of Florence, Italy's most talented design teams, Manual and Mauro Zoppini, who followed in the footsteps of the jeweler father, Marco Zoppini.

Drawing from the rich tradition of jewelry craft that is legendary in Italy, the magic of the heart of Tuscany permeates Zoppini charms and bracelet designs. Melding the incredible strength of stainless steel with the infinite allure of fluid design and symbols that are timeless, the beauty of Zoppini jewelry has spread across the world.

To wear an original Zoppini charm bracelet puts you in a select category: no other charm manufactured in the world is crafted with the same attention to detail. With over 1,500 designs, Zoppini Italian charms from their introduction to the American market in 1995 have grown to be the most recognized brand in the United States.

What makes the difference between an authentic Zoppini charm and an "Italian style" charm? Materials, link construction and interchangeability. Zoppini uses 18karat gold, resulting in a very elegant finish. These authentic Italian charms are made from the highest grade of nickel-free stainless steel in accordance with European standards. The absence of nickel eliminates allergic reactions to the skin. On the other hand, "Italian style" charms are made of brass or usually gold plated.

The artwork of authentic Zoppini Italian charms is hand painted enamel and the stones that are soldered onto a link providing a bond that is practically indestructible. With "Italian style" charms, the art or stones are glued onto the link. Authentic Zoppini Italian charms are interchangeable with the other major brands; they will slide on and off smoothly, while the links of the "Italian style" charms tend not to fit into the bracelet securely.

The same attention to detail that has led to domination of the market in charm bracelets is given to every piece of Zoppini jewelry. You can choose one of the dramatic and bold contemporary stainless steel designs available in necklaces, bracelets, pendants and rings of the "Dare to Love" collection that is accented with sky blue spinel stones, or the ethereal "Feelings" collection, a spherical design complemented with 18 karat gold, leather and cubic zirconia stones.

If you are in the mood for something whimsical, the design of the "Coffe Collection" elevates the beloved coffee bean to a work of art. Whichever design you choose, you will feel infused with the passion for beauty that Italian jewelry artisans have shared with the entire world.

There is also a practical side to Zoppini jewelry-the "Time" collection is a magnificent assortment of stainless steel watches with features such as a magnifying quartz crystal, stainless steel chronograph buttons, unidirectional rotating bezel, Miyota 2115 movement with calendar and phosphorescent points on the time indicators.

Using the highest grade of stainless steel as its foundation for its jewelry, Zoppini has removed the barrier that has prevented many from wearing jewelry; allergic reactions to certain alloys, such as nickel. In addition, Zoppini Firenze continues the artisan tradition of Italian jewelry craft, surpassing the highest manufacturing standards in Europe and indeed the world.

You will see Zoppini jewelry adorning the models of top fashion magazines and worn by those who love the beauty and quality of finely crafted jewelry all over the world. Wherever you happen to be in the world; Brazil, Europe, Dubai, Canada, Asia or Italy, you will find Zoppini jewelry stores.

Suneva is a part-time copywriter for Titanium Kay featuring Zoppini jewelry including Zoppini Italian charms and charm bracelets.