Getting listed quickly in search engines is something every web site owner wants to do. There are several ways to do this, including submitting the URL, using keywords, using links, and using blogs.

Tip #1: Submit your URL manually to search engines

Before submitting, however, it is important to make sure of the following:

1. All pages on your site are complete. Search engine spiders won't touch incomplete sites.
2. Your site is not full of spam and/or excessive use of keywords. Again, spiders won't touch spam sites, which means your site will be skipped over if it contains lots of spam.

Submit your site only once to each search engine. Submitting multiple times to the same search engine will get you no where; might even keep your site from ever having a chance at being listed on the search engine.

Tip #2: Use keywords to attract spiders

Search engine spiders absolutely love sites with good, well-placed and well-used keywords and key phrases.

The key is to make them fit naturally throughout a piece of content and not look like spam. Before writing your content, make a list of keywords or key phrases that seem to fit with the topic at hand. Next, write the content and try to sprinkle in the keywords or key phrases throughout in a natural, non-distracting way. When you are done writing, count the number of keywords or key phrases. Then divide that by the total number of words in content. If the number you get is between 1- 3%, you're good to go. If it's below 1%, try to naturally add in keywords or key phrases. If it's above 5%, try to take out keywords or key phrases. Aim for the perfect balance of between 1 and 3%.

Tip #3: Use links

Having another site link to you will make spiders that visit the first site come to your site via that link. Many owners of sites related to yours are happy to post a link to your site on their links page. Some might require what is called "reciprocal linking". If they place a link to your site on their page, they want you to return the favor by posting a link to their page on your site. This helps both sites better gain the attention of search engine spiders and get listed quickly.

Tip #4: Install a blog on your site

Blogs are extremely popular and places like Google are known to index (or list a site/blog) far faster than they list regular web sites. Blogs are listed by search engines within days of being created, whereas it can take weeks and months for search engines to notice a site.

Installing a blog on your site is really easy. Install a program such as WordPress on your web site and then use that to make blog postings.

If you apply just one of the tips above to your web site, you will get listed quicker than expected.

Joyce Lewis
Developing Well-Trained Marketers

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