Simple Ways To Promote Your Website

by Lee Dobbins - Date: 2010-10-21 - Word Count: 413 Share This!

Website promotion is the conjunctive outcome of Business, Customers and Internet. The best web promotional plan helps you to get more traffic to your site but before implementing a plan you should be aware of all aspects of your website. For many businesses the website is a tool to gain added business for an offline company. For some others, the website may be the entire venture in itself. Before you decide on the means, you have to select the goal of your website.

For websites created with the intention of onsite sales, your marketing strategy should be to gain a wide range of qualified visitor traffic, keeping a high level of conversions in mind. The techniques employed could include a combination of free and paid promotional ideas. For informational websites, the best marketing and promotional plan should be to gain the maximum number of visitors possible. Visitor traffic simply won't arrive on its own. It requires hard work, planning, and patience. With a solid promotional plan in place, your business can reach those desired business goals. Once those goals are set as a result of your market research, you are ready to decide upon your promotional techniques.

An initiative for any website, whether it may be profit or purely informational, should be the employment of a solid link building program. Links can be added from submissions of your site to the various general and niche directories available. Know which directories are important and potentially valuable for your industry. Gain entry into the most relevant niche directories as well as the most popular mainstream directories. The links also build Google PageRank and provide a link popularity boost.

If you are in highly competitive keyword categories, target lower competitive search terms. There is much income to be gained by being the dominant business for less competitive keyword phrases. You can consider a Pay Per click or Google Adwords program. If the keywords for your industry are difficult to rank for effectively, then purchase of paid search engine.

One of the most important tools is to keep in contact with leads and following up with prospective customers. One of the marketing truths is that a prospect will only buy after he has had seven contacts with the seller. You can have an automated email system that can store the addresses of your prospects and keep updating them on your campaigns. These emails can then be used for inviting people to visit your website, which in turn will increase your traffic.

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