Using Testimonials: Do It Like The Pros
Answer: Google Adwords. Now, that's simplifying things a bit, but that's just a result of how far Perry has gone to brand himself as THE Adwords Guru.
The first thing you should notice when visiting Perry's home page is the name of his book. It isn't "A Really Nice Guide to Google Adwords" or "Uncle Perry's Guide to Google Adwords" or anything of the sort. It's "The Definitive Guide to Google Adwords," thank you very much! His bold title immediately announces to his visitors that he isn't messing around, and clearly shows that he wishes to position himself as a prominent expert in his field.
Anyone can come up with a killer title though, so Perry has to back up his boldness with some meat. There are several ways he can accomplish that. One is through the material that is actually contained within his book, which is certainly top notch. To get his visitors to actually purchase his book and get to the point of reading it, however, he has to make a convincing presentation. One powerful aspect of his sales page is the glowing testimonials he has gathered from industry leaders and satisfied clients. The fact that prominent names in his field such as Joe Vitale and Jonothan Mizel have offered their written testimonials helps reinforce Perry's central message.
The reason having several testimonials works comes down to basic psychology. It represents a kind of social proof, that feeling that if other people like it, we'll probably like it too. This is a simple idea, but it is extremely important and can be easily implemented by increasing the elements of 'social proof' in your advertising and sales copy.
Ewen Chia, another prominent internet marketer, has a unique use of testimonials that I found to be quite impressive. He distributes what he calls his Big Book of Proof, an entire 46-page book containing only stories told in the words of Ewen's customers how his services have changed their businesses and lives. Now that's a testimonial!
Very few marketers use these techniques to their full advantage, which opens up a great opportunity to separate yourself from the field. If your competition isn't using this powerful business tool, then even just one testimonial will give you an advantage!
Related Tags: testimonials
Brian D. McElroy is the author of Testimonials Unleashed!, the web's premier resource for how to build your business by harnessing the awesome power of social proof. Sign up for a free 5 day e-course by visiting http://www.TestimonialsUnleashed.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your