Building traffic to your site is getting harder by the week. Wouldn't it be easier to let other people build traffic for you? You are thinking "But, THAT'S IMPOSSIBLE"!

Well, it IS possible.

It may be counterintuitive.

But, in fact, it's actually far EASIER than trying to fight it out for traffic peanuts.

What it boils down to is 1 simple FACT: They key to the success of all goods, services, websites, marketing, & traffic all lie in:

THE VALUE PROPOSITION.

In fact, this is they key to 90% of all OFFLINE businesses' success too. The best stuff rises to the top in ALL markets. People who are impressed by a purchase tell their friends. And they tell their friends. The chain continues.
Let's take a look at the automobile market to show you an almost perfect example of this phenomenon.

Honda started importing cars to the United States in the 1970s. At first, the cars weren't as good as other models. But they kept at it, kept researching consumer tastes & preferences. And most importantly, kept improving their PRODUCT. Not with extra bells and whistles that only interest dorky engineers. But by offering real value that the consumer actually consumed.

People say Honda marketed better than the other car companies. I couldn't disagree more!

Why did Honda sell a TON of Accords last year? Because the cars rock. They sell for roughly the same price as their competitors. But, their QUALITY is off the charts!

Think about it:

Why would you pay $27,000 for a competitor's product that will break in 5 years, when you could instead, buy a new shiny Honda Accord that will last far beyond 120,000 miles. You will be happy, but, your social standing starts to take a hold.

You actually TELL other people how great your shiny new Accord is.
How long it lasts, how nice it handles, & how much money you saved by buying a car that lasts twice as long as your last one.

You look better to your friends & they appreciate the information. This has been going on since the beginning of time.

The online world isn't THAT different than the offline world. Your website traffic is people. And links are made by other webmasters (who are people too!).
If your content is awesome & there is a large volume of it on your site, people will LOVE to link to you. It's that simple.

Fact: People come out with sites in extremely established "competitive" categories that blow away the competition. Their Alexa rankings shoot to top 1000 in under a month. It happens all the time. Because their sites are awesome & people can't wait to break the news to their friends of this cool new site they found. That's how it works.

So what should you do...

Really develop your website's content. If your site is about mortgages, make it the #1 looking & #1 functioning & #1 value producing site in your market. Make it a true category killer.

Make it a site where people love to comeback to & feel good about passing on. Stuff it FULL of amazing content about mortgage brokers, refinancing, and projected payments.

Put a directory section on there, but only approve the best links online about mortgages. Add the best links yourself. Same with your article section: add 75 kick-butt informative articles about "How to save $238/month on your next mortgage" & more.

Get in depth & offer great content.

You WILL get linked to by partners, competitors, college professors (.edu links!) & more.

Offer the best stuff you can get your hands on, or write it personally if necessary.

Post great content with high excellent value. Surf the site yourself. Ask: Would you surf this site? Fix it until you would. Make it your homepage & don't quit until you are getting 500,000 visitors a day.