Traffic Avalanche -- Bait Your Hook For The Fish Not Yourself
At the least, you were disgusted!
That's how those sites disgust visitors. These visitors don't care or really want to know who you are (At least, not yet). They want answers. They need high value information.
And, unless the keyword they typed into the search bar was "your name," they don't want to know about you. What brought them here is what you should focus on.
As you write a page you must ask yourself how people will find this page. Will they follow a link in a search engine results page, will they follow a link in your resource box, will they be accidental traffic -- how will they find this page?
Look at how they'll find this page and it will show you what they'll be glad to find on this page. If they come looking for cooking tips, don't tell them how to consolidate their debts. They'll just click away (Okay, I know that's an extreme case).
Just make sure you pick the key phrase this page is all about and ask yourself all the why's that will make people search with that phrase. After you've done that, write the best you can on what they want and you'll be surprised at how much they'll love you for it. Give them what they want and you'll get what you want from them.
Related Tags: writing, traffic
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