Never get viral
Then, from time to time it so happens that someone stands in front of you and says these same things right out loud. And then you realize how important this is. And then, finally, you take action. This is exactly what I experienced when I read this report.
In a world that is so packed with drama and exaggeration it becomes hard to find the right words when something truly exceptional happens, but here it is. In fact: - I hardly ever read anything about marketing, and of the many newsletters I used to subscribe to I'm keeping and reading just one or two. This report however is a must-read. - I'm not financially dependent on Internet success.I do this for the fun of it, and I yet I find this report is important (and interesting).
I strongly invite you to read it, and ponder the thoughts you find there. It is the honest truth about the present state of Internet Marketing (and Internet marketers!) and I wouldn't disregard it unless I was completely sure I didn't need it.
This being said I also see something else going on with this report. I see that the way it's being promoted it's almost like in some ways the author doesn't quite do what he's preaching. Nothing new or wrong about this by the way. It's the rule, not the exception that the teacher teaches what he needs to learn himself.
Here's the thing: There is a downside to ANY viral report - which this report is too, even if it's so much more than just a viral machine. And the downside is that most people tend to get the idea and then they go copy it in massive ways.
Well, this is exactly what you must not do unless you want to experience yet another disappointment!
The good news is: you don't have to do it! You are a unique person, and therefore a unique marketer. Allow your creativity to work on this one too. Understand the big lines, the principles, the main points. But work it out in your own way and create your own unique solutions. That's what you're here for!
------------------------------------------------------------------------ Halina Goldstein is the creator of the Inner Marketing Blog, sharing marketing ideas and resources with a unique focus on creativity, joy of work and financial freedom. Visit her blog at http://www.halinagold.net/marketing and get the report she refers to. ------------------------------------------------------------------------
Related Tags: viral marketing, unique marketing, creative marketing
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