Traffic Driving Techniques

Traffic is the lifeblood of online business. There are many unique traffic-building techniques available to online businesses. The key is to attract as many as possible qualified new site visitors. How to get traffic to your site is a primary concern among online businesses. The more traffic you drive to your site, the more customers who can buy your products, or the more clients that can hire your company. Regardless, of the makeup of your company, there is no such thing as too much traffic.

Is Your Site Worth Visiting?

A completed website with excellent content is the most important first step in driving traffic to your site. Just as you wouldn't want your customers to walk into your unfinished store, you don't want your visitors to come to an unfinished website. By creating keyword rich valuable content you will please your visitors and the search engines. Your content must be unique. Search engines have ways to penalize your website for duplicate content.

Keep your content fresh. Up to date information is a valuable asset to your visitors that will help to establish your site as an authority site. Create as many pages as you can manage with unique content. The key here is not to create great literature, but to create great content. The unique content throughout your site will result in relevant traffic from the search engines. According to Google, about half of all searches are unique phrases. The unique content is more likely to drive quality traffic to your site.

Understand Your Keywords

Don't dedicate your website content to one or two keywords. The goal is to rank for many keyword phrases. Aim high when you think about the number of relevant keywords for your site. Your business will benefit from traffic related to dozens or even hundreds of related keywords. It's understandable if you are unable to create hundreds of pages in one sitting.

Practical example: A CPA based in San Diego, California could easily expect to receive traffic for hundreds of keywords. The key is to create content around the relevant keywords such as:

San Diego CPA
San Diego CPAs
San Diego CPA firm
San Diego accountant
San Diego tax accountant
San Diego accounting services
San Diego CPA services
San Diego certified public accountant
San Diego accountant CPA
San Diego CPA accounting
San Diego certified public CPA
San Diego public accountant
Accountant San Diego
California CPA

The list goes on-and-on. Keep in mind that San Diego; California has several suburbs such as La Jolla, Ocean Beach, Point Loma, La Mesa, and many more. Each of the suburbs can be plugged in place of "San Diego." Think of all the unique web pages that could be created with the above keywords variations.