Are You 'Talking to Yourself' While Writing Articles?
- Date: 2007-01-19 - Word Count: 451
Share This!
Are You 'Talking to Yourself' While Writing Articles?
Although article writing is a great method for generating traffic and gaining exposure online, many business owners fall into the trap of 'talking to themselves' within their own articles. This happens primarily because they love their own businesses, and want to share with the world their passions and of course, the details of the business and its products. They try so hard to convincingly make the sale, that readers run from the writing, rather than become entrenched in the writing, which is what writing is all about. Writers write to educate and entertain and if an article is not educational or entertaining, then it becomes just another 'sales letter' to a reader.
While it's important to let the passion about your business seep through, it's also important to remember the primary audience that is the focus of the article. This means saying 'less' about the business and more about the needs/wants/desires of the target audience. Every business is only in business because a certain segment of the population needs/wants/desires its particular products or services. Therefore stepping into the shoes of the audience, at least while writing an article is of paramount importance.
Keep in mind that any audience wants to hear 'what's in it for them' and any business owner can quickly become established as a popular writer if they adhere to this one simple principle. Making sure that you're telling a story, rather than preaching to the choir about your product or service is a necessary ingredient when writing any type of good article. It's perfectly acceptable to let a little of your knowledge and experience with your business seep through, just make sure that it's not in a way where the readership of the article feels as if you're actively 'hitting them over the head' with your salesmanship.
Any type of writing is, first and foremost, a storytelling medium. Use this medium well, tell a great story, forget about making the sale (this is an important, albeit difficult step). Sit down with your thoughts, and pretend to be a 'reader' of the article, not the 'owner' of the business. Ask yourself what you'd tell your friends, or your relatives, if you were writing to them about this service, and before you know it, the creative juices will flow and you'll have the story line of a truly great article. Just relax and let your imagination do the rest of the work and you'll have 'whiz bang' great articles each and every time!
Ken Leatherman & Katheryn Labosky are professional writers for
on and off line businesses. Writing customized articles for businesses on and off line is our speciality. Learn more about our services by Clicking Here.
Although article writing is a great method for generating traffic and gaining exposure online, many business owners fall into the trap of 'talking to themselves' within their own articles. This happens primarily because they love their own businesses, and want to share with the world their passions and of course, the details of the business and its products. They try so hard to convincingly make the sale, that readers run from the writing, rather than become entrenched in the writing, which is what writing is all about. Writers write to educate and entertain and if an article is not educational or entertaining, then it becomes just another 'sales letter' to a reader.
While it's important to let the passion about your business seep through, it's also important to remember the primary audience that is the focus of the article. This means saying 'less' about the business and more about the needs/wants/desires of the target audience. Every business is only in business because a certain segment of the population needs/wants/desires its particular products or services. Therefore stepping into the shoes of the audience, at least while writing an article is of paramount importance.
Keep in mind that any audience wants to hear 'what's in it for them' and any business owner can quickly become established as a popular writer if they adhere to this one simple principle. Making sure that you're telling a story, rather than preaching to the choir about your product or service is a necessary ingredient when writing any type of good article. It's perfectly acceptable to let a little of your knowledge and experience with your business seep through, just make sure that it's not in a way where the readership of the article feels as if you're actively 'hitting them over the head' with your salesmanship.
Any type of writing is, first and foremost, a storytelling medium. Use this medium well, tell a great story, forget about making the sale (this is an important, albeit difficult step). Sit down with your thoughts, and pretend to be a 'reader' of the article, not the 'owner' of the business. Ask yourself what you'd tell your friends, or your relatives, if you were writing to them about this service, and before you know it, the creative juices will flow and you'll have the story line of a truly great article. Just relax and let your imagination do the rest of the work and you'll have 'whiz bang' great articles each and every time!
Ken Leatherman & Katheryn Labosky are professional writers for
on and off line businesses. Writing customized articles for businesses on and off line is our speciality. Learn more about our services by Clicking Here.
Related Tags: article, articles, article writing, writing articles, private label rights articles, writing an article
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Using Keywords Effectively For an SEO Campaign
Keyword research is one of the most crucial parts of an SEO campaign. If you end up choosing the wro - Search Engine Optimization Copywriting Tips
SEO copywriting is not as technical as it sounds but is different from traditional copywriting for t - 3 Tips to Make Money Using Videos
For the last five years video has been a real success in the internet. Now you can find video in alm - Is Social Media Networking Your Next Strategy For Your Online Marketing?
When you try to work on online promotion and online marketing, social media especially social media - Submitting a URL of Your Website
People who make a website usually do research on how to improve not only the quality of their websit - 5 Bad Habits of Article Marketing
There are many ways to advertise your company but having a highly ranked website is the best. Most p - Facts About SEO Services Company
SEO services companies are becoming very popular in the internet marketing world but there are some - 4 Ways Search Engine Optimization Can Be So Powerful
Whether you are an affiliate marketer, small businessman or a large organization, your first step wh - A List of 3 Options For Internet Business
The trend of making money through online business has become trendy now a day. People are shifting t - Getting the Best Affiliate Products For Your Site
Making money online was never so difficult before. There are numerous ways through which you can mak
Most viewed articles in this category:
- The Revolutionized Ebay Etailsolution Software
With the help of eBay, the auction business has received a new meaning. With the help of the many eB - Internet Millions - by Ryan Orrell - Honest Review
REVIEW: "Internet Millions", by Ryan Orrell, is a refreshing new kind of internet marketing e-bo - A Google Adsense Addiction
54% of all Google Adsense publishers admit addiction to click income. A recent online study conducte - Lead Generation for Top Residual Income
At the heart of any good residual income business is a person who knows how to generate leads. Lead - Make Money With Information Ebook Products: The Other End
I don't like thinking of myself as the kind of person that has made it rich on the internet, but in - Repeat Business Equals a Residual Income Stream
Residual income comes from other people reacting to a single action by the business owner. What bet - The NFL & United Way
There are many ways that NFL players help with the United Way. First of all, they donate a lot of th - Seo - Making Money Writing Seo Reviews
If you are a reviewer or critic you are likely to find work writing reviews of products and services - Understanding Perfume Types
Understanding the various varieties of perfume can help to cut through the difficulty in selecting a - Ecommerce Basics: Three Things To Avoid
When you decide to put your ecommerce website together there are a few mistakes that are easy to mak