When you try to work on online promotion and online marketing, social media especially social media networking is a must besides of SEO and PPC strategy. Social media is more personalized and more socialized format of strategy which is different from SEO and PPC. The content on social media is generated by internet user and is high possibly unique, public and powerful in a specific group which could be your targeting market.

So would you say you are going to spend time and budget on social media networking? Keywords are still taking the first priority here as they do everywhere. You can simply choose the keywords from your other online marketing strategy even if you have been using them for a long time. In fact, as longer as you using them, you will know better the keywords more precisely describe your own business.

For sure there are hundreds of social media networking websites. Some of them are like MySpace, YouTube, Facebook and Twitter which are extremely popular as well as not too difficult ways to take advance of. For sure you won't be charged for money to use these websites. Even through if you are able to post some quality content or organize some interesting event, people will just follow you and help you to market to more or bigger groups.

Do not ignore these groups because they can definitely increase your visibility online and develop yourself to a specialist in your area.

Using different blogs as a part of your strategy can be another must. A lot of blogger are picking up articles as their routine basis and can help you keep your information up to date. You can either own your personal blogs or business blogs with the newest industry cutting edge information as well as the updates of your own business or any information of your clients, competitors, partners, even some associations in your industry.

Recently, more and more people prefer to use micro-blogs which is significantly more convenient than traditional blogs. Thousands of people record their lives and things around them attract their friends, family and their followers. You can start with following some popular Twitters and analysis the popularity and accessibility for your business. It might take months to analyze the direct traffic and result. Then you can decide if it is worthy to spend your budget on it.

Basically, you can consider any thing you are doing online is a part of social media networking. Some social networking expert with strong willing and skills can be your mentors. Here you may ask if there is any textbook, teacher or school for using social media networking as an internet marketing tool to promote yours or your client's business to the strong online population. The answer is: every one online is your teacher, even if yourself is the teacher for everyone. The networking itself is the school. As 20 or 30 years ago, we don't know that internet would completely change our lifestyle, and the way we communicate with each other, we now don't know how big the social media networking is going to change our social life and online marketing strategy.