People who make a website usually do research on how to improve not only the quality of their website but also on how to make their website more popular. As time goes by, the competition gets more fierce since more and more new websites are put up every day. The popularity of a site is often related to how many links from other sites are linked to your website. Those are called back-links which I'm sure many of you have heard of before.

Another name for back-links are inbound links. There are many ways to promote a website, you can submit articles on your website and make videos of your website but the simplest and fastest way is to simply have other websites post the link of your website on their site. Some sites offer a price for that, but some do not. Since you will be wanting many sites to link back to you, it is preferable that you submit your links to the sites that accept those links for free.

When search engines do their calculations on how important a site is, a main part of their calculation is not only how many back-links there are to a site, but also on the quality of those back-links. When links to your site comes from a website with a category that is similar to your website, then those sites are considered high quality sites. For example, if your website is about selling home furniture, then the most relevant back-links are the ones from sites that either talk about furniture or have a home/furniture category.

Many people have come to the conclusion that nowadays it is difficult to get your website to get ranked high in the search engine because of those top sites like L.A Times, New York Times, Fox news and many more. So you need as many sites linking back to you as possible nowadays. Some sites do a strategy called reciprocal linking which is, you link to their site and they link back to you. But that type of strategy is looked down upon by the search engines.

When you build the back-links of your site, it shouldn't be a process where you submit as many links of your site to other sites as possible within a day. You should gradually send out a few links everyday, it has to be a gradual process for it to have the most effect on making your website popular.

Having links from other websites linking to your site is not only about making your site more recognized on the search engine, it is also helpful to people who came from those various sites and got transferred to your site from clicking on a link. Having quality back-links is the most important aspect of promoting your website online as well as letting the search engines know how important your site is.

I hope you now have a better understanding of the reasons why having other sites link to your website is so important.