Retail market in Great Britain is predictable to grow during the next 5 years at an average tariff of about 3%. In general, the macroeconomic outlook for retail industry are optimistic. Stable increase in disposable income, wages and GDP, increasing consumer spending, and relatively low inflation are all positive signs for advance growth and expansion. Within 2005, population growth gave a result of economy expedition by 1.7 percent. As it was predicted, price rises turned out to be less strong. Inflation, although it is present because of increasing work force, is stable. At this point in time, market is operating under its capability, there is a gap in GDP. Even though this fact has unpleasant effects, presented GDP gap demonstrates a potential for higher manufacture rates through advanced level of competence of resource use. Strong domestic pressure resulted in noteworthy growth in spending on retail and home consumption expenditures.

Lawful base stays an issue of chief concern for the main four players in the British market: ASDA, Tesco, Morrison, and Sainsbury. Industry has changed and now it is conquered by the four large trade players and the anti-monopolistic regulations now come into play. Although companies are trying to hold optimistic corporate picture, they are extensively criticized by advertising for unpleasant ecological effects, child labor abuse and poor work conditions, effect on price manipulations, small retail businesses and development of own suppliers. There are many anti-competitive examples of behavior of stores towards their customers. The subject of different monopolistic actions has been essential for a long period of time.

The study showed that the most gainful way for further development and expansion for the biggest retail companies is to develop into non-grocery trade division all at once pursuing the policy of price consolidation and minimization to remain competitive in the sector, because governmental burden of anti-monopolistic rules is unlikely. Companies have to pay more attention to their business image, as information about their crimes, such as smaller business and unreasonable supplier relations, humble working situation and pesticide groceries, easily comes to publicly and notably undermines community opinion. At the present, the share of Tesco is the largest one of the market and ASDA is its closest rival. Since companies have huge financial income to successfully contest and the macroeconomic surroundings is friendly, It is difficult to predict with a certain degree of verifiability the company in charge for the following decade.