So assuming you're a self publisher or book publisher and you've already published your book; you need to immediately implement a strong, no-holds barred, book marketing and promotion program to sell your books fast if you haven't done so already. Your book selling, book marketing, and book promotion planning should begin well before your manuscript is completed. In today's publishing marketplace, the success of a book entirely depends on a strong marketing plan.

Make sure you have at least one good timeless press release, written in AP style. You can send it out for the lifetime of your book. Make sure it's written in a timeless fashion. Using press releases can be a very effective marketing tool if used properly. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.

Send out at least ten press releases to the print and broadcast media in your region every month. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and then over and over again after you publish; you can never send out too many. Make sure your press release spells out the 'who, what, where, when, and why' as it relates to your book.

Learning to write and use powerful optimized press releases can often drive a great deal of traffic to your website while providing multiple, excellent back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. When picked up by wire services, a press release can easily end up generating hundreds or even thousands of mentions for your book.

Market your book to your number one market first, and then go after the secondary markets. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. I've seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don't advise it in the beginning -- get your feet wet first so you know what you're doing.

Make sure to promote and market your book each and every day, both online and offline. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. It's important to publish a website that focuses on your title; you'll be able to refer editors and customers and all interested parties to your book information with the click of a mouse.

Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. I've not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers.

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. Remember to make sure your book is listed in Books-in-Print; don't assume it's already listed there. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing.

Contact non-bookstore booksellers and offer to leave books on consignment. Be your own publicist and send a press release along with a review copy of your book to publications in your book's genre and to book review magazines.

Every day it's important to focus on a variety of marketing approaches. Why not give away your book in a raffle at a local function to get more book recognition.

Add these article tips to your book marketing and book promotion efforts. If you apply yourself every day and you promote your book aggressively, you can achieve the ultimate goal of selling thousands of copies of your book, hundreds of self publishers have done it. And make sure to test, test, and test some more before you lay out any large sums of money.