Traffic is not Enough - Reaching your Website Visitors
Even with a high traffic web-site, you may not be getting the sales leads you need.
The web is is still very much a solitary activity. Visitors don't know who you are, you can't shake hands or give them a business card.
Consider it from their angle, all they see is a cold web form demanding payment information. Would you willingly fork over your cash to some unknown machine, completely void of any personality?
When it comes to web surfing, the visitor is king, they alone set the rules and they alone determine when contact is permitted.
The only means you have of reaching these people is through the use of interactive web forms. Unfortunately, people are very reluctant to submit personal information without good cause, this is where our dilemma begins.
Overcoming the trust factor
The first thing to realize is that people don't trust easily. You'll need to reassure them their information won't be sold to marketing companies or used irresponsibly.
A privacy policy is one way to do this, you could provide a link to your sites privacy policy, this will help to some extent, but it is still no magic bullet. A privacy policy won't do any good unless the visitor actually reads it, in our world of information overload, only a handful of people will bother.
Provide an Incentive
Providing a free download can be an extremely compelling and economical incentive, however you need to be careful with how it is implemented.
Obviously, just placing a download link on your website is convenient for your visitor, but this doesn't do you any good.
Install the Contact Form
You'll need to ensure they give you valid contact information before they can download your file. You can do this with a little bit of server-side software or hire a professional. The important part is that it requires them to confirm their email address before being permitted to download your file.
Be Truthful
Another problem with offering any sort of free download is the issue of value. You need to provide a free download that has at least some value, free propaganda isn't valuable unless it contains at least some real information.
It is extremely important to be truthful about this, if you offer a "free starter kit" and all they get is a catalog of your product, this is a lie. Call it for what it is, a "free catalog".
If someone takes the time to fill out a form to download what they believe will be some revolutionary information and all they receive is a pamphlet telling them how to purchase "revolutionary information", they will quite naturally feel deceived. This is a complete waste of your time and theirs.
In the early 90's, successful self improvement audio book companies were a shining example of what works. They would issue free product samples in the hopes you would purchase the full package.
Upon your request, these companies would send you a free, genuine product sample of their tapes, if you liked the sample, you bought the set. Honesty was an integrated part of the entire transaction and many of their customers went on to purchase additional audio books.
Using today's technology with MP3's and PDF's, the same can be accomplished much cheaper. Make sure you're honest from the very beginning or you'll never get a sale.
Source: Free Articles from ArticlesFactory.com
Related Tags: website, traffic, your, visitors, not, is, enough, reaching
Jamie is the author of downlead, a sales leads generation tool, when used responsibly, will help you generate good sales leads by interacting with your customers.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your