Women want to look their best at all times. Skin tints, body and face highlights and concealers are the most popular sought after make-up gears. When applying make-up, the first step is cleansing the face. An exfoliation cream is used to wash off the over night oil residue. This is followed by moisturizing and toning.

The application of make-up begins after the skin is moisturized and toned. A foundation matching the skin tone is applied which is usually of lighter shade than the facial skin. The concealer covers skin blemishes and adds a little color to the other wise pale cheeks. Using loose translucent powder with a brush sets the make-up.

For mature women, this is more effective than compressed powder which accentuates lines and wrinkles. A non-frosted powder under the chin reduces sagging neck line. The shade used is slightly darker than the natural skin tone.

Cream blushes in golden almond and copper tone is gently blended from cheeks to temples to produce a soft transparent effect. Eyes are the most expressive part of the face and highlighting them with make-up is one of the simplest ways to look beautiful. For this purpose kohl pencil, eye liner and eye shadow are normally used.

Eye shadow is the most creative cosmetic. The eye make-up techniques and choice of eye shadow colors should match the color of eyes. Prior to the application of eye shadow, a neutral concealer matching the skin tone of the eyelid is applied and then the lightest eye shadow shade is applied over the entire area from lash line to brow line. This creates a smudge resistant base.

Frosted eye shadow creates a younger look but it has to be applied expertly. Usually for a better appearance which emphasizes and creates depth in eyes, the lightest shade is applied under the brow with the darker shade close to the lashes while the darkest shade is applied on the crease.

Blends of pink and grey eye shadows are normally used by mature women. A soft eye brow pencil, matching the hair color, accentuates the eyes but use of black eye brow pencil should be avoided. For glamorizing eyes for night outings, shimmer highlights are applied.

Eyes look wonderful when the eye lashes are accentuated by mascara. When using mascara, application should commence from the root of the eye lashes and then to be moved towards the tip for better results. For a softer and flattering look, brown mascara does the trick. Lips are another primary facial segment. Special attention is paid to lips while applying make-up. Initially the lips are smoothened before applying lip color.

Foundation is applied and the lips are defined by a lip liner. For thick lips, instead of lip liner a Qtip helps in the application of lip color while thinner lips look fuller with light shades. Soft matte colors in pink, berry, coral or peach make the lips appear luscious.

Make-up procedure changes with the season. During rainy season, light and sheer make-up with water proof mascara, transfer resistant lipstick and water proof foundation avoid the risk of make-up smudging. During winter season, women look more glamorous and polished by using shades such as coffee, chocolate and berry tones for cheeks and smoky shades for the eyes. Gloss and glimmer are used in plenty during the festive winter season.

In summer a dewy fresh face is possible by using the lightest touch of translucent powder and colors such as golden green for eyes with light shades of bronze on cheek bones and chin to provide a sun-tan effect.

You can have access to portuguese articles about beauty from page Health_Beauty

Roberto Sedycias works as IT consultant for www.polomercantil.com.br