Internet Radio - The New Vehicle for Your Marketing Message
- Date: 2007-03-29 - Word Count: 499
Share This!
Marketing professionals have always been extremely innovative in using various mediums and Internet marketing professionals are probably the most proactive group in this fraternity when it comes to employing some new medium to spread their message.
While Internet marketing has come of age with the recent social media marketing evolution and other aggressive variations like viral marketing; marketers are yet to discover the full potential of another extremely effective medium - Internet Radio.
Radio has been used as a marketing medium ever since its inception. However, with the advent of TV, Internet and various other ways of entertainment, traditional radio has lost its importance to some extent. Internet radio has been successful in bringing back the focus to this medium. As the number of Internet users is on the rise every passing day, so is the number of people who listen to Internet radio. This growing number of Internet radio listeners definitely provides a lucrative field for the marketers to push their message.
There are several Internet radio stations that are extremely professional and host quality shows. These radio stations have a good number of regular listeners. There are stations that are particularly dedicated to certain industries and these Internet radio stations can actually be a gold mine for marketers working in those specific niche.
There are several advantages of using Internet radio as your advertising medium, some of which can be as follows:
A relatively new medium used by lesser number of advertisers, so your message doesn't get lost among another thousand advertisements.
Many Internet radio stations are specific to certain niche, so if you are advertising a product specific to that niche, you are actually hitting your target segment specifically.
You really don't need to give an advertisement! You can simply be a guest at any of the talk radio shows on a popular Internet radio station and that would do wonders to promote your brand. Of course you need to know your stuff if you are considering this option.
When a user listens to an Internet radio station, he actually logs on to that website or clicks the "play" button to listen to it. More user involvement indicates more engaged users resulting in easier penetration of marketing message.
We come across more ads on visual media than on any audio medium - it is expected the attention share would be more in this case.
Internet radio carries with it the inherent nature of Internet - it is Global! You are not just advertising to your own city or town, Internet radio has the capacity to take your message to the world.
Some marketers have already started using the better-known Internet talk radio stations for advertising their products and services. However, this medium is still probably at its infancy with respect to commercialization. It is expected that the marketers will definitely make full use of its potential with the increase in popularity of the medium. Who knows, Internet radio might turn out to be the next big thing in the marketing field!
While Internet marketing has come of age with the recent social media marketing evolution and other aggressive variations like viral marketing; marketers are yet to discover the full potential of another extremely effective medium - Internet Radio.
Radio has been used as a marketing medium ever since its inception. However, with the advent of TV, Internet and various other ways of entertainment, traditional radio has lost its importance to some extent. Internet radio has been successful in bringing back the focus to this medium. As the number of Internet users is on the rise every passing day, so is the number of people who listen to Internet radio. This growing number of Internet radio listeners definitely provides a lucrative field for the marketers to push their message.
There are several Internet radio stations that are extremely professional and host quality shows. These radio stations have a good number of regular listeners. There are stations that are particularly dedicated to certain industries and these Internet radio stations can actually be a gold mine for marketers working in those specific niche.
There are several advantages of using Internet radio as your advertising medium, some of which can be as follows:
A relatively new medium used by lesser number of advertisers, so your message doesn't get lost among another thousand advertisements.
Many Internet radio stations are specific to certain niche, so if you are advertising a product specific to that niche, you are actually hitting your target segment specifically.
You really don't need to give an advertisement! You can simply be a guest at any of the talk radio shows on a popular Internet radio station and that would do wonders to promote your brand. Of course you need to know your stuff if you are considering this option.
When a user listens to an Internet radio station, he actually logs on to that website or clicks the "play" button to listen to it. More user involvement indicates more engaged users resulting in easier penetration of marketing message.
We come across more ads on visual media than on any audio medium - it is expected the attention share would be more in this case.
Internet radio carries with it the inherent nature of Internet - it is Global! You are not just advertising to your own city or town, Internet radio has the capacity to take your message to the world.
Some marketers have already started using the better-known Internet talk radio stations for advertising their products and services. However, this medium is still probably at its infancy with respect to commercialization. It is expected that the marketers will definitely make full use of its potential with the increase in popularity of the medium. Who knows, Internet radio might turn out to be the next big thing in the marketing field!
Related Tags: marketing, internet marketing, media, web promotion, advertisement, internet radio
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Using Keywords Effectively For an SEO Campaign
Keyword research is one of the most crucial parts of an SEO campaign. If you end up choosing the wro - Search Engine Optimization Copywriting Tips
SEO copywriting is not as technical as it sounds but is different from traditional copywriting for t - 3 Tips to Make Money Using Videos
For the last five years video has been a real success in the internet. Now you can find video in alm - Is Social Media Networking Your Next Strategy For Your Online Marketing?
When you try to work on online promotion and online marketing, social media especially social media - Submitting a URL of Your Website
People who make a website usually do research on how to improve not only the quality of their websit - 5 Bad Habits of Article Marketing
There are many ways to advertise your company but having a highly ranked website is the best. Most p - Facts About SEO Services Company
SEO services companies are becoming very popular in the internet marketing world but there are some - 4 Ways Search Engine Optimization Can Be So Powerful
Whether you are an affiliate marketer, small businessman or a large organization, your first step wh - A List of 3 Options For Internet Business
The trend of making money through online business has become trendy now a day. People are shifting t - Getting the Best Affiliate Products For Your Site
Making money online was never so difficult before. There are numerous ways through which you can mak
Most viewed articles in this category:
- The Revolutionized Ebay Etailsolution Software
With the help of eBay, the auction business has received a new meaning. With the help of the many eB - Internet Millions - by Ryan Orrell - Honest Review
REVIEW: "Internet Millions", by Ryan Orrell, is a refreshing new kind of internet marketing e-bo - A Google Adsense Addiction
54% of all Google Adsense publishers admit addiction to click income. A recent online study conducte - Lead Generation for Top Residual Income
At the heart of any good residual income business is a person who knows how to generate leads. Lead - Make Money With Information Ebook Products: The Other End
I don't like thinking of myself as the kind of person that has made it rich on the internet, but in - Repeat Business Equals a Residual Income Stream
Residual income comes from other people reacting to a single action by the business owner. What bet - The NFL & United Way
There are many ways that NFL players help with the United Way. First of all, they donate a lot of th - Seo - Making Money Writing Seo Reviews
If you are a reviewer or critic you are likely to find work writing reviews of products and services - Understanding Perfume Types
Understanding the various varieties of perfume can help to cut through the difficulty in selecting a - Ecommerce Basics: Three Things To Avoid
When you decide to put your ecommerce website together there are a few mistakes that are easy to mak