How To Use Google Analytics To Help With Google Site Placement
- Date: 2010-07-02 - Word Count: 441
Share This!
Google's AdWords network has become one of the biggest online PPC ad networks. Millions of users everyday around the world are exposed to ads from Google. How many of those are your ads, and how many out of those millions are seeing them?
If you are using Adwords then you are probably already running a search campaign, but are you on the content network?
If you aren't, well, why not?
You're missing out on the opportunity to exponentially expand your reach to customers around the world that you aren't getting to by using search. Using Google Analytics to help you refine your Google site placement within the content network can maximize your results from a content campaign.
There are thousands and thousands of sites to choose from on the content network, but you can choose the sites where you want your ads to appear. It can be overwhelming when you're first trying to figure out what your campaign will be. There's more than one way to manage your content campaign with the goal of optimizing your results.
The issue that you will face as a newbie to the use of the Adwords Content Network is this:how will you decide on which pages to place your ads? In Google Analytics there's a very useful tool that helps you with exactly that issue.It is Google's Placement Tool and it is a very good way to get highly targeted campaigns.
When you use the referiring sites report in Google Analytics you'll see every site that has sent visitors to your pages. These are usually people who are writing about your site, such as press, articles, blogs, forums, or other online publications. A lot of these referring sites are part of the Google content network, and you're able to run advertisements on them.
So why not run your content network ads on these sites? They've already proven to have an audience interested in your product or service. This is a super-easy way to get access to a highly targeted audience without any extra cost.
To do this, you will have to use Google's Placement Tool.You get started by adding the list of refering sites into your Adwords PPC camaign and then you export the referring sites list into a .csv. Next, you copy the list of sites, and then paste it into a placement targeted campaign that you've already set up in AdWords.
That is really just about all you need to do to start running a highly-targeted campaign on sites that are already talking about you.As it takes so little time to set up, typically as little as around five minutes, what excuse could there be for not giving it a whirl?
If you are using Adwords then you are probably already running a search campaign, but are you on the content network?
If you aren't, well, why not?
You're missing out on the opportunity to exponentially expand your reach to customers around the world that you aren't getting to by using search. Using Google Analytics to help you refine your Google site placement within the content network can maximize your results from a content campaign.
There are thousands and thousands of sites to choose from on the content network, but you can choose the sites where you want your ads to appear. It can be overwhelming when you're first trying to figure out what your campaign will be. There's more than one way to manage your content campaign with the goal of optimizing your results.
The issue that you will face as a newbie to the use of the Adwords Content Network is this:how will you decide on which pages to place your ads? In Google Analytics there's a very useful tool that helps you with exactly that issue.It is Google's Placement Tool and it is a very good way to get highly targeted campaigns.
When you use the referiring sites report in Google Analytics you'll see every site that has sent visitors to your pages. These are usually people who are writing about your site, such as press, articles, blogs, forums, or other online publications. A lot of these referring sites are part of the Google content network, and you're able to run advertisements on them.
So why not run your content network ads on these sites? They've already proven to have an audience interested in your product or service. This is a super-easy way to get access to a highly targeted audience without any extra cost.
To do this, you will have to use Google's Placement Tool.You get started by adding the list of refering sites into your Adwords PPC camaign and then you export the referring sites list into a .csv. Next, you copy the list of sites, and then paste it into a placement targeted campaign that you've already set up in AdWords.
That is really just about all you need to do to start running a highly-targeted campaign on sites that are already talking about you.As it takes so little time to set up, typically as little as around five minutes, what excuse could there be for not giving it a whirl?
Related Tags: google analytics, online business training, learn google analytics, marketers college, adwords digger
Your Article Search Directory : Find in Articles
Recent articles in this category:
- How To Use Pay Per Click (ppc) To Do Fast & Easy Marketing Research That Guarantees Results
Although you may be extremely active in your search engine marketing, it's a good bet that you still - Finally - A Top Secret Way You Can Get Google™ Adwords Pay-per-clicks Free
A new breakthrough secret is all you now need in order to get your Google™ AdWords pay-per-clicks FR - Pay Per Click Advertising - Can You Make Money Online With It?
With PPC competition getting tougher and advertising costs getting higher, you may be wondering if y - Pay Per Click Advertising - What Are The Pros & Cons?
PPC advertising is a great way to get targeted traffic to your website instantly. This beats having - What Is Pay Per Click Advertising And Google Adwords?
Pay-Per-Click (PPC) Advertising is a very popular way of getting instant targeted traffic to your we - Pay Per Click Advertising - What Is It? And How Can It Help You Make Money Online?
What is PPC (Pay-Per-Click) Advertising?PPC advertising is a very popular method to generate targete - Why You Should Create A Google Adsense Niche Focused Website
To earn a nice income with google adsense, you will want to have a good content-rich website. You do - Tips For Getting Traffic & Testing Your Google Adsense Themed Site
If you currently have google adsense on your website but aren't earning as much money as you would l - 3 Ways To Get Traffic To Your Google Adsense Focused Website
With googe adsense, alot of new beginners are frustrated by their lack of earnings. This is because - Quick Cash Concept Bonus - Quality Display Image Ad Marketing
One of the most effective tactics of marketing your business on the web is through the use of banner
Most viewed articles in this category:
- What Is Click Fraud?
If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld - Adwords Miracle - Bible To Passive Financial Freedom In 2007
I have read over and over and seen post made on forums, asking if it where possible to make more mon - Is Google Adwords a Scam?
A lot of advertisers have lost money with Adwords. If you visit the forums you can come across a lot - Google Adwords Profits
Adwords has become such a great place to pull in sales. The biggest advantage of Adwords is speed. Y - Independent Search Engine & Directory Network (ISEDN) - Breaking News!
Watch out for a shift in the pay-per-click (PPC) industry, happening right now! This shift is finall - Google Adsense Money Making Tips & Tricks
If you are new to Adsense (Google's affiliate program were you place their ads on your site and they - Traditional PPC Affiliate Programs
Due to the popularity of contextual advertising, webmasters often forget the traditional affiliate p - Adwords Basic Tips
Google Adwords is one of the most widely used programs to drive traffic to your website. But if you' - Index of Riches: Ad Section Targeting for Adsense Publishers
The World Wide Web is an increasingly crowded, noisy market, filled with people promising everything - Learn My Adsense System For Adsense Profits
I don't know about you, but I am sick and tired of only making a couple of dollars per day from Adse