The Etiquette Of Advertising Business Gifts
Giving gifts to your customers is a long-established way of advertising your business while showing your appreciation for their trade. Advertising business gifts run the range from imprinted key rings and rulers to expensive leather portfolios and laptop cases. Both inexpensive and exclusive executive gifts have their proper place, and choosing the right advertising business gift can leave the gift recipient feeling warm and receptive about your company.
There are some rules of thumb to keep in mind when choosing your advertising business gifts. One of the more important is the 80/20 rule - 80% of your business comes from 20% of your customers. That 20% should get special handling when it comes to gift-giving time, and there are many opportunities for giving gifts that show your appreciation of their trade. Among the occasions you might send a gift to your customers are:
- Holidays
- New Business Openings
- Acknowledgement of a Special Award
- Executive birthdays
In addition to occasions, there are a number of considerations to take into account when choosing executive level advertising business gifts.
How much should you spend?
The decision of how much to spend on a corporate business gift can be a tricky one. In some industries, personal gifts to executives or employees are frowned upon entirely, and in others, ethics dictate that the cost should be minimal. You know your industry the best, so your judgment is the best barometer for deciding on appropriate cost. Of course, your budget for advertising business gifts will also play a part. In general, special occasion gifts should have a high perceived value.
Gift the Executive or the Company?
Choosing a personal gift for the CEO, sales manager or other employee with whom you have a business relationship is one popular way of doing things - but many businesses find ways to show appreciation to the entire office. Gift baskets of gourmet goodies, candies or fruit trays are always appreciated by office staff, and offer an excellent opportunity to include a customized imprinted gift that will be used in the office year round. You might send a gourmet "coffee break" basket, for instance, that includes one or two pounds of gourmet coffee, a tin of specialty biscuits, and half a dozen promotional mugs imprinted with your company logo.
To Logo or Not to Logo?
When sending out promotional gifts, the question of whether to include your logo is a moot one - the purpose is to increase your business exposure. When the gift is an executive level special occasion gift, though, your best judgment is your best guide. If your gift is something that will be used every day - a leather portfolio, for instance - you can have your business name or logo discreetly embossed. In general, though, the more expensive the gift, the more likely it is that the recipient will remember your company without the name. In short, keep the logos and imprints for the cheaper giveaways and let more valuable gifts speak for themselves.
Related Tags: gifts, corporate gifts, business gifts, executive gifts, special gifts, birthday gifts, advertising gifts, advertising business gifts, trade gifts, business exposure
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online advertising business gifts supplier based in the north of England. Your Article Search Directory : Find in Articles
Recent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your