What Are Corporate Gifts?
- Date: 2007-06-09 - Word Count: 403
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You may already know that promotional items are an important part of advertising your company and getting the word out, but what are corporate gifts and how do they help promote your company?
Corporate gifts differ from promotional items primarily in their price, and value. Most promotional items given out to random potential customers and current customers are inexpensive, and they take the form of low value items such as pens and keychains. While these items are a great idea for attracting new customers and reminding former customers of your business, they may not be the best choice for rewarding current customers who do a lot of business with you.
So what are corporate gifts? Well, they are usually items that are given to other companies (or occasionally, good retail customers) that remind them how thankful you are for their business. These gifts can range from something like a custom pen set (not a plastic ball-point pen) engraved with their names and your logo, up to something really large like a clock or leather briefcase. The cost and type of your gift will depend on both your company's size and the recipient.
There is some debate as to whether your corporate gift should include your company's name on it or not. While smaller promotional items are aimed at getting your company noticed, these gifts are less likely to be used in a similar manner. They are more valuable as a thank you and a courtesy, one that will keep your company in the minds of your customers. For this reason, you may choose to give corporate gifts that are quite expensive and do not contain your company's info - although you will of course send the gift with your company's thanks and a note.
Some other popular corporate gifts include clocks (which may or may not be engraved), office supplies that are ornate or expensive such as bookends or paperweights, and even plaques that can be "awarded" to your best customers or retailers. These gifts are all a bit more costly than the average promotional item, but they will also make a far bigger impact than a pad of paper or other small gift would.
The answer to what are corporate gifts could be almost anything. It is important to give a gift that is at least peripherally related to your company and your customer, and make sure to include your company's thanks and information with your gift.
Corporate gifts differ from promotional items primarily in their price, and value. Most promotional items given out to random potential customers and current customers are inexpensive, and they take the form of low value items such as pens and keychains. While these items are a great idea for attracting new customers and reminding former customers of your business, they may not be the best choice for rewarding current customers who do a lot of business with you.
So what are corporate gifts? Well, they are usually items that are given to other companies (or occasionally, good retail customers) that remind them how thankful you are for their business. These gifts can range from something like a custom pen set (not a plastic ball-point pen) engraved with their names and your logo, up to something really large like a clock or leather briefcase. The cost and type of your gift will depend on both your company's size and the recipient.
There is some debate as to whether your corporate gift should include your company's name on it or not. While smaller promotional items are aimed at getting your company noticed, these gifts are less likely to be used in a similar manner. They are more valuable as a thank you and a courtesy, one that will keep your company in the minds of your customers. For this reason, you may choose to give corporate gifts that are quite expensive and do not contain your company's info - although you will of course send the gift with your company's thanks and a note.
Some other popular corporate gifts include clocks (which may or may not be engraved), office supplies that are ornate or expensive such as bookends or paperweights, and even plaques that can be "awarded" to your best customers or retailers. These gifts are all a bit more costly than the average promotional item, but they will also make a far bigger impact than a pad of paper or other small gift would.
The answer to what are corporate gifts could be almost anything. It is important to give a gift that is at least peripherally related to your company and your customer, and make sure to include your company's thanks and information with your gift.
Related Tags: gifts, marketing, branding, promotion, corporate, brand, gift, name, gadgets, clocks
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