Marketing Chiropractic Marketing: Most Chiropractors Have A Flaw In Their Thinking With This...
While strolling from one salt water tank display to the next, I came across a tank with, what was to me, a very interesting and eye-opening explanation next to it.
I don't remember what the heck was in the tank, but I'll never forget what was next to it.
This little plaque on the wall explained the relationship between a host and a parasite.
I'm assuming that whatever was in the tank was a parasitic organism living off some type of host, also in the tank.
Now, please keep in mind that some chiropractic marketing gurus talk about joint ventures with other local businesses in your area - an incredibly powerful chiropractic marketing method - as a host/parasite relationship.
The host being the business owner who you're approaching for an endorsement (with a loyal list of customers, clients, members, etc.), and you, the parasite, feeding off of the goodwill and endorsement the business owner gives you to his or her list.
Frankly, I'll even confess, I may have even taught it this way at one point or another.
However, after reading the definition displayed on that little plaque at the Seaquarium, of what a parasite really is, I'll never explain this chiropractic marketing method that way again.
See if you can pick out the major flaw in creating joint ventures when you approach them based on the definition of what a parasite really is.
Here's the definition:
PARASITE: an organism that grows, feeds, and is sheltered on or in a different organism while contributing nothing to the survival of its host.
And, according to the American Heritage dictionary, here's another definition: One who habitually takes advantage of the generosity of others without making any useful return.
Hopefully, the flaw is quite obvious to you.
You see, when most chiropractors approach other business owners or operators about doing a joint venture, they approach them with the mindset and attitude of, "what can this person do for me".
Their whole entire approach to this powerful chiropractic marketing method is, "let me see how many other businesses I can get to endorse my business and help me make more money."
They have absolutely no concern for the owner's business or enhanced success through the joint venture.
And, it's because of that exact parasitic mindset, that most chiropractors either struggle to get joint ventures, or never end up getting any at all.
Meanwhile, there's no more powerful chiropractic marketing or practice-building method in existence than the joint venture.
When done right, with consistency, joint ventures can grow your chiropractic practice quicker and larger than anything else out there... and do it with zero advertising expense.
But, the first step to reaping the rewards of joint ventures, is leaving behind the mindset of a parasite.
In other words, forget the idea of what other business owners and operators can do for you.
Instead, think about what you can do for them FIRST.
The absolute best way to create and nurture very profitable joint ventures, is to seek out non- competitive business owners and approach them to see how you can help THEM build their businesses and make more money.
Start by doing something of value for them.
Don't ask for anything in return.
Give value first. Help them first. Make them more money first.
Then, when it comes time for you to talk with them about endorsing you and your chiropractic practice to their customers, patients, clients, etc., it will be a very simple and quick conversation.
In essence, the key to using this chiropractic marketing method and creating solid, profitable joint ventures - that lead to a whole heck of a lot of new patients and $$ - is to NOT approach business owners from the perspective of setting up a business relationship.
Instead, reach out and see how you can start a relationship with them based on you adding value to their lives and businesses.
When you do, you won't even know what to do with all of the joint venture opportunities you have to choose from.
When that happens, you'll watch your practice grow by leaps and bounds.
Todd Brown, president of MoreChiroPatients, Inc, is now giving away for FREE his popular Online Videos entitled "The Ultimate Chiropractic Patient Attraction System". Get instant access to these videos at: Free Chiropractic Marketing Videos
Related Tags: chiropractic marketing, marketing chiropractic
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall - How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act - Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther - Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens - Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo - How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning, - Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays - Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com - Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business - Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr - How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu - 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are - More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a - The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an - Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au - Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th - The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar - Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w - The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your