Discover Why We Think David Beckham Should Concentrate On Football!
We must change the way we think about marketing, it is no longer, if it has ever been, business-to-consumer but consumer-to-consumer.
This means recognising that your most important relationship is not between the company and the brand and any given consumer, but between the latter and other individuals.
What happens in real life is what matters to or between them.
Marketers should focus on creating social meaning and social utility-things that help real world social interaction or support the group's interests-rather than forcing meaning on individuals through brain washing or bribery.
Products or services could be devised to be interesting enough to become talked about in the first place.
The first change in the way we think about media, must be a major shift away from thinking about media as 'channels' down which we tip messages and information.
Only in so far as they serve and help advertisers access and harness the power of the social networks that lie behind them.
Incidentally, an interesting piece of research has just emerged which confirms what I have long suspected, whilst, at the same time, going along with my suspicion about the creative ego and the use of very high priced Hollywood directors!
Advertisements starring high profile celebrities such as David Beckham and Jamie Oliver do not sell products as well as those featuring every day people, new research suggested.
A study by the University of Bath and the University of St Gallen in Switzerland, found that ordinary members of the public are more effective in selling products than super stars paid millions to endorse them. That's because people are more worried about keeping up with the Jones's than the rich and famous!
Never-the-less we guarantee that those Advertising Agencies will keep on using highly paid Hollywood movie directors as well as using the rich and famous as models…there goes millions more of the poor old clients budget…again…again…again!
All I will say is this, use Interactive Programmes, properly executed, and you will not have to spend money on Hollywood Directors or, for that matter, the likes of David Beckham etc.
So the next time your Advertising Agency comes with their invoice, go through it with a fine toothcomb and delete the name(s) David Beckham, or whomever. Then check out who the director is, if he's Hollywood, strike him out as well…we guarantee that you'll be surprised at how much you can save.
Then half your budget and start using Interactive Marketing programmes, again, you'll be surprised at the positive results at a fraction of your normal advertising costs!With Interactive Marketing Communication you don't have expensive, unnecessary add-ons!With Interactive Marketing Communication you don't have wasteful coupons!With Interactive Marketing Communication you don't have wasteful promotional activity!With Interactive Marketing Communication you don't have David Beckhams!With Interactive Marketing Communication you don't have expensive Hollywood movie Directors!With Interactive Marketing Communications you do have sales and increased profits!
Source: Free Articles from ArticlesFactory.com
Related Tags: think, discover, why, we, david, on, should, concentrate, beckham, football!
The Author pioneered interactive communication to the advertising and marketing communities some twenty-five years ago. The communication issues he addresses have been neglected during the explosive grown of advertising in the 60s, 70s and 80s, these are Cognitive Dissonance, Selective Retention and Selective Exposure.
Would you like to discover the incredible results to be attained by using interactive communication? Well these are revealed for FREE at http://effectiveaccountablecommunication.blogspot.com or contact Paul directly on email@example.com
Your Article Search Directory : Find in Articles
Recent articles in this category:
- Is SEO Optimisation Important Today?
Those who have tried setting up their own websites know just how competitive the online market reall
- How to Shop Fearlessly, Look For Bargains, And Save Time and Money on the Web?
With the advent of online shopping, going to outlets and discount shopping centers may become an act
- Roll Up Stand Changing Vendor Booths
Most people have been to trade shows, home shows, state and county fairs and other places where ther
- Achieving Your Advertising Goals With a Roll Up Stand
Advertising is a common function of a business. However, it requires creativity and hard work to ens
- Trade Show Displays and Expos
Trade Shows and community business Expos provide a captive audience for your business, to get the wo
- How to Make Sure Your Newsletters Are Sent Out on Time
There are three key elements to making sure your newsletter is delivered on time: People, planning,
- Portable Displays - Trade Show Displays
Portable Displays are the best option for exhibitors when it comes to Trade Shows. Portable Displays
- Banner Displays - a Great Portable Display
Banner Displays are considered one of the most portable displays when used for trade shows. They com
- Small Business Reputation Management - Your Small Business Information Could be Wrong
Bad information could be out there circulating on the Internet this very minute about your business
- Eight Guidelines For Writing Newsletters That Engage Your Readers and Build Your Business
Want to write newsletters that engage your readers and help to build community? Whether you are a sm
Most viewed articles in this category:
- Adsense Is Making Me Rich
I want to talk to you about the power of Google AdSense and how you can use it to generate not hundr
- How to Increase Your Business Using the Esoteric Science of Radionics
As a small business owner, there are an amazing number of difficult skills I need to master so my bu
- 14 Top Lead Generation Tips
According to former Harvard Business School professor David Maister, typical marketing practices are
- More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here a
- The State Of Paid-To-Surf Programs Today
What a difference a year can make. 12 months ago, auto surf programs were at their peak. More an
- Should You Open Up An Ebay Store?
Ebay has provided some amazing opportunities for many people to earn online. This widely popular au
- Is Adsense A Good Idea?
For many webmasters, Google AdSense has become a great revenue generator. Since the program pays th
- The "Coat Of Arms" Revisited
Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary's famous "Coat of Ar
- Brand Loyalty
It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days w
- The Hottest Affiliate Ebooks Out in the Market Today!
Affiliate Project X is a great affiliate marketing ebook. Totaling only 50 pages you could have your