Search engine optimization (SEO) is arguably the most written about subject on the internet. Everybody is constantly looking for that edge that will give them a one up on their competitors. Lately, many new web site optimization software packages started flooding the market - all with big promises, but very few which delivers real results. Apart from the software, there are also many companies specializing in this and whom are willing do the work for you (most of them just use the software anyway) and some even guarantee you a top ten ranking.

Search engine traffic is still the best form of traffic that anyone can get to their web site. Spending your time and money on improving your search engine rankings is indeed a wise long term investment that will pay you back for years to come. Not only is search engine traffic free, but it is highly targeted and extremely credible. When someone finds you via a search engine, they found you via an exact search they were doing - meaning they were actually looking for what you've got to offer.

Search engines are highly regarded by most internet users, and when you have a top listing on a search engine you automatically gain credibility. Needless to say, these top search engine spots are highly competitive and having a top rank on a high demand keyword can mean a lot of money for you in revenue.

The common misconception amongst many web site owners is that it is impossible to get a top ranking and break into a market. I'm not trying to say it's easy, but it is possible and making the effort is well worth the potential returns. This is where web site optimization software comes in. Software allows you to do what you cannot do manually and it also allows you to do in ten minutes what might take you 3 hours if you were to do it manually. With the right web site optimization software in your hands you really can get the edge over your competitors.

With software like SEO Elite, you can 'legally spy' on the top ranking websites and look underneath the bonnet of the top websites in your niche to see exactly why they get their top rankings. You can then simply copy what they are doing and even improve on it. By following this process for every one of your web pages you are bound to get top rankings sooner rather than later.

The real beauty of high search engine rankings is that it tends to be self reinforcing. One top ranking page in your website will start to build your credibility amongst the search engines which makes it easier to get consequent rankings.

SEO has become quite a competitive field and without software it is really hard to break into the top of search results. The biggest challenge however is in having the patients and the persistence. Regardless of how good your web site optimization software is, you still have to do the work and be patient until you succeed. It is important to realize that if you are going to take the time to build your website, then it is important to optimize it to get the best use from it. So many people build great web sites, but they never optimize it and they end up never getting the rankings and the traffic they deserve.

Investing in a good web site optimization software package is wise investment and potentially a very lucrative one. As the internet is growing and becoming more crowded it is becoming increasingly harder to make your mark. The software might just be the thing that will give you the edge you were looking for, but remember that YOU still have to do it and make it happen.