There are plenty of reading materials out there vying for attention. It has been increasingly difficult especially for book publishers and authors to generate patronage for their books given the vast number of choices available to the reading public. Oftentimes, it takes a bit of creativity and luck to be able to strike it rich in this tricky business.

Fortunately, the print industry has its fair share of tricks up its sleeves. It may not have the quality and quantity of authors of note but what it lacks in authorship more than makes up for the level of design and creativity. With its varied print materials from brochures to catalogues, this is where the print industry excels.

Booklet printing is one print product that is beginning to gain its share of admirers and followers. Its size makes it a convenient travel buddy and requires less effort to carry around. With the current trend of making everything small as to fit in a pocket, booklet printing is right up there in the lead along with digital product such as cell phones and other gadgets.

Based on popularity, booklets can be effective advertising materials. They are unique items that could fit brief information of company products or services. They can be effective reference materials as they can be made durable than your regular brochures.

Still, the potential and more profitable future of the booklet in advertising and marketing needs to be further tapped. Let us look at some characteristics of the booklet that companies and individuals would do well to remember:

- Booklets being small and handy are considered cute. Marketing them along with a product made especially for little girls and teens can greatly multiply the product's appeal. A booklet is like a book and a toy rolled into one.

- It is handy yet can contain lots of information. Unlike flyers or brochures, it can be very durable.

- It has a uniqueness that appeals to the child in every person.

- It has high marketing potential since they have not been commonly used yet.

- It can even be used as a gift because it looks like one. Booklets can also be handed out as souvenirs for events and celebrations.

- It contains condensed versions of stories suitable for children and adults who don't have the time to read the full text.

- It is a unique medium to publish personal journals, articles and photos. It helps that it is small making it quite handy and easy to carry and show around.

Individuals and business can use the booklet for a variety of purposes. Even with just a couple of design changes, the booklet transforms itself into special objects combining arts and craft. A booklet covered in a unique material complete with a special cover illustration can be such an attention-drawer.

Yet, it is equally important to carefully choose a good print company that has the ability and experience to follow custom designs and craft unique booklets that would readily grab attention. A print company of good repute has the necessary tools to help customers pick the right materials for a good booklet.

Better yet, try to find a company that offers booklet printing online. Not only would it offer quality prints at a reasonable price, but it would also provide you the comfort and convenience of print transactions online.